Burj Bank launched its first corporate positioning campaign on Thursday, May 31, 2012. This 360 degree marketing campaign reinforces the bank’s commitment towards the cause of Islamic Banking, as the Bank continues to enhance Islamic finance awareness throughout the country. �
The new campaign focuses on the financial credibility & aggressive growth plans of the institution backed by lead sponsors from Saudi Arabia and the Middle East. The campaign also dwells on the blockbuster positioning statement of “Shariat Mein Barkat”to illustrate the pioneering spirit that Burj brand has demonstrated since its launch in July 2011.
