From the outset, the development team behind the Mazda MX-30 wanted to create a car that would become a partner to its owner. It should beg to be driven daily, and every time customers get behind the wheel, their affection for it should grow and they should feel more and more themselves. Everything about the model, from the styling that breeds a sense of familiarity to the open-feeling cabin that sets the mind free, is uncompromisingly designed around the user. The introduction of the all-new Mazda3 in 2019 marked the beginning of a new phase for Kodo design. Under the Car-as-Art ethos, Mazda is striving to further expand the design language's expressive range and raise the artistic quality of its designs. With the Mazda MX-30, while retaining the beautiful, handcrafted forms of Kodo as a base, the design team also explored an expressive direction more in touch with emerging new values and lifestyles. That process resulted in the design of MX-30. The Human Modern concept spurred a number of unprecedented approaches. The exterior is uncompromisingly simple to emphasize its beauty as a solid mass. The styling creates a friendly expression, and the cabin design, with its framed top and freestyle doors, embodies an image of lightness. The interior aims to give occupants a sense of being "enveloped in openness," with a floating console and unique materials designed to minimize environmental impact. The MX-30 embodies an expressive direction in car design that helps customers discover their natural selves through the process of living with the car.