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3 days ago|28 views

Havas Village Geneva/ Geneva Opera House / Ink-redible Sneakers

Havas Group
Havas Group
INK-redible Sneakers is an impactful campaign by Havas Village Geneva for Geneva Opera House, which aimed to attract a younger audience and communicate the venue’s revitalised offering.
The campaign repurposed old materials from the Opera House to create sustainable ink, which was then transformed into fashion by Swiss artist Fichtre.
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