“Personal Information” – also called “PI” – is any information that identifies, relates to, describes or is capable of being associated with you, whether directly or indirectly. PI can be anything from your name or your email address to any unique identifier assigned to you by a website, your device’s IP address, information on the Internet browser you use or your geolocation data.
“Sale” or “sell” has its own meaning under the CCPA and covers more situations than you would traditionally consider to be a “sale.” Under the CCPA, a sale of your PI may occur when Dailymotion discloses your PI to a third party as part of our business activities even if we receive no money for the PI itself. What matters under the CCPA is that the PI is disclosed in exchange for some “valuable consideration.”
As we mentioned above, we don’t give your PI to third parties directly in exchange for money. Disclosure of your PI to third parties is done because it is necessary to ensure that the video content or ads you are shown on Dailymotion may be of interest to you and to provide reporting to content editors and advertisers. For example, we communicate data such as your Service ID (i.e. a digital ID number assigned to your device/browser combination by our Service), your partial IP address, information detected about the device you use to access our Service and, if we have it, our guess about your profile (e.g. age range, interests, etc. deduced based on your previous browsing history) so that those buying advertising space on our Service are able to show their ads to people they think would be most interested in them.
It is very important to know that we never disclose any information that might directly identify you (e.g. your name, your email address, your home address) and in most cases we don’t even have this information, since unlike some other online services or social networks, we do not ask you to open an account with us in order to access our Service. In addition, note that we never collect sensitive data such as your credit card information or your social security number.
If you choose to opt-out of the sale of your PI, we will stop selling your PI and will communicate your decision to our advertising partners. Note that we will continue to collect and use your PI to the extent needed to carry out our business activities (e.g. to conduct fraud detection, to check if there are territorial restrictions that apply to the content you attempt to view, etc.). We will also continue to communicate your PI to other companies; however, these companies will no longer be able to use your PI for their own purposes nor will they be able to allow anyone else to do so. Note that your opt-out will not eliminate or in any way limit the number of ads you will see on our Service, but it will likely result in ads that correspond less to your interests as they will no longer be tailored to you.