https://www.instagram.com/dhruvaaliman/ - Travel Videos - https://www.youtube.com/playlist?list=PLHDNI38HpasQMdimkQmb3-C59FKiZNamy - My friend had me consume some of her placenta 5 days after giving birth. Anything for youtube. Celebrities like January Jones and the Kardashians are doing it. But is the practice of placentophagy simply a fad, or are there actual health benefits to consuming one’s own placenta? According to one cookbook on the subject, you can mix your raw placenta with yoghurt and fruit in a blender and make a smoothie. Or add it to ground beef in a lasagna recipe. Or make chocolate truffles out of it. Dice it, slice it, sauté it with onions, dehydrate it and grind it up – it seems there’s no wrong way to eat placenta.

The practice of placentophagy – the formal name for eating the placenta for health benefits – has been having a moment. What was once an extremely fringe movement has been given a boost by celebrity endorsements from January Jones to the Kardashians. Articles describing personal experiences have popped up everywhere from XOJane to the New York Times. Advocates cite its ability to boost milk production, fight postpartum depression, reduce pain and increase energy in new mothers.

"I ate my wife's placenta raw in a smoothie and cooked in a taco" said one adventurous journalist.

Businesses offering to dry and encapsulate the placenta for those who are too squeamish to eat it with a side of vegetables have sprung up all over the US, generally charging around $250 for the service. Since the encapsulation process is typically done in the home of the new mother, and is for her own consumption, there is no FDA regulation or other oversight of the practice. There are also no uniform laws around releasing a placenta from the hospital with most states allowing hospitals to set their own individual rules.

Eating a human organ might trigger a gag reflex in some, but advocates point to the near ubiquitousness of the practice among mammals. While the exact reasons animals eat their own placentas is not known, scientists speculate one major reason may be to avoid having a bloody enticement to predators next to the new mother and baby. Unlike the modern practice of eating a placenta in dehydrated pill form over a length of time or cooking it for later consumption, animals eat their placentas raw and immediately after giving birth.

Animals may have been doing it before it was cool, but for humans the practice is relatively recent. Daniel Benyshek, associate professor of anthropology at University of Nevada Las Vegas is one of a few researchers who is studying the practice. He says the first published references to the practice of maternal placentophagy are tied to the home birth and natural birth movement in the US during the 60s. “It is really only in the last ten years that it has become a well-known – if rare – practice,” he says.
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