Specialty license plates have long been a fixture on Massachusetts roads, but the newest design—created to mark the state’s 250th anniversary of independence—has taken off at an unprecedented pace. In just a few months, more than 29,000 drivers have purchased and registered the striking blue plate, breaking records for specialty plate sales.

“For context, our most popular specialty plate right now is the ‘Cape and Islands’ plate, which has about 32,000 to 33,000 in circulation,” explained Colleen Ogilvie, the Massachusetts Registrar of Motor Vehicles.

What makes this feat more impressive is that the “Cape and Islands” plate took nearly three decades to reach those numbers. The new plate stands out with its deep blue background and white lettering, featuring a “1776” emblem and the number “250” to honor the state’s milestone celebration.

“I think the plate’s vibrant color and connection to the independence commemoration have inspired people to embrace something different,” Ogilvie said.

Among the thousands of new owners is Steve Martin of Martha’s Vineyard, who was surprised to learn he was part of the 29,000. Previously, he had a vanity plate referencing his Oak Bluffs home.

“We got too much attention, so I wanted something more anonymous,” Martin said, noting that 250 plates are issued at random and can’t be customized. “Everyone around here has the Martha’s Vineyard plate, so this felt new.”

Martin added that beyond its historical appeal, the bold design may also be driving interest. “It looks sleek—almost diplomatic. Maybe I can park in places I couldn’t before,” he joked.

Although the special plate won’t grant any parking privileges, it does come with a price tag: $60 for registration and $40 for the plate itself. And unlike most specialty plates, this one isn’t tied to any charity or cause—it’s purely a tribute to Massachusetts history and style.

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