Based in San Francisco, DreamSimplicity is a web-based business software research and social utility focused on software business lead generation. It leverages viral marketing and helps people find the right software for their businesses. DreamSimplicity enables people to share user based business and solution reviews, view software vendor business profiles, and obtain historical and future business trends. Using the Internet, DreamSimplicity's proprietary software search utility technology allows targeted advertisements for business owners, business buyers, and consumers. DreamSimplicity provides valuable information on software-as-a-service providers through a number of widgets and technologies. DreamSimplicity's website includes a world-wide SaaS business directory, software search that encompasses over a thousand software solutions, a business review section with a rich software solution profile application that presents company and solution overviews, features, marketing collatoral, industry trends, video, and customer information and statistics. DreamSimplicity is a combination of applications, site and services that are created to help drive effeciency and revenue for small businesses.