MTV Staying Alive HIV&AIDS campaign

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Launched in 1998, Staying Alive is a multimedia global HIV and AIDS prevention campaign that challenges stigma and discrimination associated with HIV and AIDS as well as empowers young people to protect themselves from infection.

The Emmy award-winning campaign consists of documentaries, public service announcements, youth forums and multi-lingual Web content. Staying Alive provides all of its television programming rights-free and at no cost to other broadcasters globally to get crucial prevention messages out to the widest possible audience. The Staying Alive campaign is a partnership between MTV Networks International, Family Health International, the Kaiser Family Foundation, UNAIDS, UNFPA.

Staying Alive has also partnered with, SIDA, CIDA, Unicef, the World Bank, the Bill and Melinda Gates Foundation and Creative Review among others. More information about Staying Alive can be found at www.staying-alive.org. MTV Networks International is also an active member of both the United Nations-supported Global Media AIDS Initiative (GMAI) and the Global Business Coalition on HIV, Tuberculosis and Malaria.

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