In New York, Samsung is set to unveil, its latest and most hyped smartphone yet.

Though the Korean electronics giant has been accused of borrowing liberally from Apple designs and patents in the past, experts say the follow-up to their S3 device could outdo the rest of the mobile market.

But can the S4 rival its closest competitor - the iPhone?

Al Jazeera's Rob Reynolds reports from Cupertino, home of Apple's California headquarters.