Regional Produce - A New Trend | Made in Germany

German consumers are increasingly keen on buying locally - they want to support regional business and reduce the distances that produce needs to be transported. Germany's leading supermarket chains, such as Edeka, are reacting to consumer habits and boosting the share of regional produce on their shelves. For more go to http://www.dw.de/made-in-germany-the-business-magazine-2012-12-04/e-16375183-9798