HipMojo 29C: Marketing Fails - New Coke

Name: HipMojo 29C: Marketing Fails - New Coke
Uploaded: 2012-06-12T14:42:21+00:00
Duration: 10 min 45 s
Channel: WatchMojo
Description: In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about the failure (and success) of New Coke.

WatchMojo

14 years ago

In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about the failure (and success) of New Coke.