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Why So Serious? A Marketing Transmedia Campaign - Case Study

THE DARK KNIGHT - WHY SO SERIOUS? CASE STUDY (transmedia marketing campaign)

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline.

A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

Credits - 42 Entertainment