Most films nowadays have three premieres. First they appear in the cinema, then they are brought out on video, and finally they are shown on one of the many television channels. It is doubtful that any development of the last few decades has had a greater influence on filmmaking than videotape. It's often said that the cinema of the 90s is allusive. Video is clearly important here too, as it supports this trend. It is true that the audience changed in the 90s. The constant mass-media distribution of films means that there are more viewers who can recognise quotes and therefore know how to appreciate films. It is now much more a matter of course for films to be a part of the cultural common knowledge.
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