Larry Vallon is Senior Vice President, National Booking at AEG Live, the world’s second largest concert booking agency. Prior to this post, he was an executive with LiveNation/House of Blues. Topics include; * Getting Your Start as a Concert Promoter * Inside AEG * Booking a Festival * How the Concert Business Has Evolved * Booking and Running the Coachella Festival * Creating the Detour Music Festival * How He Got His Start * Marketing Live Shows * Understanding Performance Royalties * How Music Piracy Has Changed the Concert Business * What Makes an Artist a Big Concert Draw? * What a Concert Promotions Company does * Understanding Relationships between Bookers and Venues
