World-class architecture and interior design firm dwp was invited to transform the glamour, fun and creativity of the F brand into sensational architecture and interior spaces.

This led to the birth of the F Hotel concept, which includes a 60-storey tower and a resort, inspired by the FTV brand, comprising retail shopping, a nightclub, spa, gym, photo studio, sky lounge/skybar, all-day dining outlet, a theme restaurant and four different types of fabulous guestrooms - silver, gold, platinum and diamond.