Grindr launches Blendr for straights, will it work?

http://www.nma.tv Blendr is a location-based app for smartphones that helps bring straight people together, made by the makers of Grindr, the app that gay men use to find their next random hookup. The focus for Blendr, however is drastically different. Will this work, and how will this instantly gratifying technology change the way we meet new people and date?