This is fashion designer Valentino's virtual museum.
Using 3D technology, over 300 of his most iconic garments are on display on virtual wings and galleries covering 10,000 square meters or 107,000 square-feet.
The famed designer launched his museum at an event at The Museum of Modern Art in New York, with his long time business partner Giancarlo Giammetti and movie stars Hugh Jackman and Anne Hathaway.
Valentino explained that each garment inside the museum is like his child and picking a favorite is impossible.
SOUNDBITE: Valentino Garavani, fashion designer, saying (English)
"It's very difficult, there are all clothes that I love very much, that I choose for the virtual museum. I love all the black and white, I love also the black. You know, it's quite difficult."
The virtual museum, the first of its kind, took nearly two years to complete.
It's fully funded by Valentino and Giametti, who view it as their legacy.
SOUNDBITE: Giancarlo Giammetti, Valentino's partner, saying (English)
"All the investment has been done by Valentino and myself, there is no sponsor and there is no one else that will put money in this event."
The online experience includes illustrations, advertising campaigns and photos to help tell the history of each garment.
The application for the "Valentino Garavani Virtual Museum" can be downloaded for free online.
Elly Park, Reuters, New York.
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