Megastar Amitabh Bachchan will be the brand ambassador for Pune truck and multi-utility vehicles manufacturer, Force Motors' new SUV, Force One. Amitabh, along with Force Motors' chairman Abhay Firodia and managing director Prasan Firodia, launched the Force One, marking its maiden entry into the personal vehicles segment.For regular updates on the latest happenings in Bollywood kindly subscribe www.youtube.com/thebollywoodshow