Research by family plaster brand, Elastoplast, reveals that 85% of children are longing for more adventure in their lives. The startling statistics highlight that half (52%) of children have never camped out in their back garden or taken part in any adventure sports. Parents are also feeling the pressure with 40% admitting they don’t have the time or money to arrange adventurous experiences for their children.
4 out of 5 parents agree that it’s crucial for their children to experience adventure. However, concern for their kid’s safety (55%), not having the skills and lacking the confidence (20%) to cope with new activities is holding parents back.
To support parents and inspire children, Elastoplast is launching a new campaign, Adventure 4 Kids!, with adventurer and TV wildlife presenter, Nick Baker.
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