Is Your Woohoo! A Brand Product Service Mission or Hybrid?

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American Idol has turned celebrity packaging and personal branding into an art form. Spanx has become a household Hallelujah! product for women around the globe.Google has made search engines a valued (and lucrative) service. And Oprah is transforming her mission/movement of LIVE YOUR BEST LIFE into an entire television network.

So what are YOU?