http://bit.ly/cFn0ft Jeff Russakow, EVP for Customer Advocacy at Yahoo!, reveals his one tip for business success: "It's all about emotional intelligence." Learn why * A shift in culture impacts a global organization * Customer engagement plays a key role in success * Technology is critical to shaping customer advocacy Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques. A customer advocacy policy encompasses all aspects of customer contact, including products, services, sales and complaints. Some examples of a customer advocacy approach are suggesting a product even if the profit margin is less for the company, setting service call appointments based on the customer's, not the company's preferred hours, or recommending a competitor's product because it better meets the customer's needs. Watch the full video now @ http://www.meettheboss.tv
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