Rachel Nicholson - Local Support Group of Stoke-on-Trent

No, the ceramic industry is not dead! In fact, it holds the promise of a fine future if it can benefit from adapted public policies and industrial strategies. That is the gist of the message that the Local Support Group (LSG) of Stoke-on-Trent (England) and eight other partner cities in the URBACT UNIC (Urban Network for Innovation in Ceramics) project brought to public authorities. We asked Rachel Nicholson, who is in charge of economic development for the municipality and who coordinates the city's LSG, to explain the challenges and strong points of a federating action plan in which strength lies in unity.