http://www.bit.ly/ctOQ2G Watch how Jeff Russakow, EVP of Customer Advocacy of Yahoo! wants to employ a 'Wow' experience for it's users around the world. He also talks about how a shift in culture impacts a global organization, how customer engagement plays a key role in business success and also what role technology plays in shaping customer advocacy. I found this video very insightful. You can check out the full video at http://www.bit.ly/ctOQ2G
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