Brand Management: Evolutionary Interpretetions

Name: Brand Management: Evolutionary Interpretetions
Uploaded: 2010-03-16T15:03:06+00:00
Duration: 3 min 4 s
Channel: Giorgio Burlini
Description: Evolution of a brand, from differentiation to positioning to added value. For more videos on brand management go to http://www.oxlearn.com , “From Brand Vision to Brand Evaluation Book” available at http://bit.ly/9SKnXy

Giorgio Burlini

Evolution of a brand, from differentiation to positioning to added value. For more videos on brand management  go to http://www.oxlearn.com , “From Brand Vision to Brand Evaluation Book” available at http://bit.ly/9SKnXy

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