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Thomas Willson
  • 2 days ago
From memorable advertising to a major acquisition, discover Ryan Reynolds’ involvement with Aviation Gin. The brand was included in Diageo’s 2020 Aviation Gin and Davos Brands deal, worth up to US$610 million.

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Tags: Ryan Reynolds, Aviation Gin, celebrity business, marketing, Diageo,
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00:00Ryan Reynolds bought into a gin company, and it was sold for up to million.
00:04He became involved with Aviation American Gin, using his trademark wit and marketing genius
00:09to catapult the brand into the spotlight.
00:11From hilarious ads to clever social campaigns, Reynolds made Aviation one of the coolest
00:16gin brands on the planet.
00:18In 2020, Diageo acquired Aviation Gin in a deal reportedly worth up to million.
00:24Smartest investment ever?
00:26Tell us in the comments!

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