00:03korea steelmakers are answering cheap chinese exports with technology rather than price chinese
00:10steel exports keep climbing month after month postco and hyundai steel are betting on ai to
00:16defend their margins it's thursday november 12th let's take a look at a key development in korea's
00:23industry sector low-priced chinese steel has pressured korean producers at home and abroad
00:30price competition alone offers korean mills little room both leading producers are now rolling out
00:37ai transformation across production and operations here's what the numbers show 10.492
00:44million tons china's monthly steel exports reached that level in september up from 9.135 million in
00:54exports stayed above 10 million tons for five straight months postco and hyundai steel are
01:00applying ai to process control logistics and decision making to cut costs separately ilgin
01:07electric's order backlog passed 3 trillion won about 2.25 billion dollars in the third quarter
01:15so what does this mean for industry analysts and supply chain managers earlier we said korea is
01:22competing on technology not price here's what that actually means for you watch for efficiency gains
01:28in korean steel costs as a signal of how well that strategy holds against chinese volume first china's
01:36monthly export data second measurable cost savings from the ai programs third any new trade defense
01:43measures on chinese steel that's today's ai prism industry daily this episode was produced with ai
01:51assistance based on seoul economic daily reporting and reviewed by a human editor ai prism is a won
01:58afra award-winning series we'll be back tomorrow
