00:00They broke the news.
00:03Literally.
00:05The brand new trailer for Inc. starts now.
00:10What makes a good story?
00:17Any scandalous fair game.
00:20There is a market ready for something new.
00:24So Larry, I bought the son.
00:25Mr. Murdoch, the son is a laughing stock.
00:27We can change it.
00:29Let's make something dangerous.
00:31Something fun.
00:35So what do you enjoy?
00:36Television.
00:37Don't censor yourselves, come on.
00:39Smoking, drinking.
00:40Gossip, personalities.
00:42Women.
00:42Women want to talk about sex.
00:44No, they don't.
00:46Frank, your wife, she masturbates.
00:49No.
00:50That is the sawaway son.
00:53If it sells, just do it.
00:57They're just scared, you know.
00:58They know what's coming.
01:01Quarter billion leaders.
01:04We've started something and we've got to keep it going.
01:07The only thing worth asking isn't why.
01:09It's what next.
01:12The first kidnap for ransom case in eight centuries.
01:17They were after New York.
01:19We will let Mrs. Mackay go if the sun stops publishing all that filth.
01:25We could ruin this.
01:26We are the story.
01:29Just because you can make something public doesn't mean they should.
01:33Run it.
01:35Push it, push it, push it, push it, push it, push it, push it, push it.
01:44What the hell have you done?
01:46Do you ever feel like something's gonna happen?
01:50People need stories.
01:52There's a wave breaking.
01:54I am trying to improve the news business.
01:56And drag the moral character of our country down with you.
01:59It's like watching someone choose to walk into the fire.
02:02I can't save you anymore!
02:06Push, push it, push it, push it.
02:07You're the first to not care enough.
02:09Push, push it, push it, push it.
02:10About the consequences on the soul.
02:13This might get me fired.
02:15Why are you doing it?
02:16To win.
02:17Push, push, push, push, push it, push it.
02:21Welcome to the new age.
02:22Would you ever feel like something's gonna happen?
02:27Something's gonna happen.