00:15Good evening, good evening everybody.
00:18At Alfa Romeo, we have always believed that cars should do more than move people.
00:25They should move something inside them.
00:28A car can be a beautiful design, perfectly engineered and filled with the most advanced technologies.
00:35But what makes a car an Alfa Romeo is the connection it creates with the person behind the wheel.
00:43A connection born from a unique culture shaped by Italia, Sportività and Rosso.
00:52A culture where Italian craftsmanship, design and performance come together.
00:58Where expertise becomes beauty and beauty becomes emotion.
01:04An emotion that has always run red through our history.
01:09This is the role we play within Stellantis as the premium sporty brand.
01:14Bringing our way of experiencing the automobile into the future.
01:20A way of creating cars for those who still believe that driving is something to feel, not simply something to
01:28do.
01:29For people in law with driving.
01:32For people who know that senza cuore saremmo solo macchine.
01:40The core is an involuntary muscle.
01:44The core is an involuntary muscle.
02:07So long-native instinct.
02:08It pumps adrenaline into your brain, twisting emotion into performance.
02:19Rosso is not just a color.
02:22It's just a color.
02:23Just a color.
02:24Rosso.
02:25It's the boldest heartbeat Alfa Romeo has ever revealed.
04:10Ladies and gentlemen, please welcome Alfa Romeo Cuore Rosso.
04:16A new expression of Alfa Romeo born from the heart of our brand.
04:22And this is where its name comes from.
04:25Cuore, the universal symbol of instinct and emotion.
04:29A beat that demands no permission.
04:32Guiding our, we create our cast and our fist to choose them.
04:37Rosso, the color of our Italian identity.
04:40Our sporting soil and the passion that has always defined us.
04:46Cuore Rosso shows how that identity can move into the future.
04:51Designed for different energy solutions, always faithful to the spirit of performance.
04:58Function, technology and quality work together from the start.
05:03So, every choice has a reason and every reason becomes emotion.
05:09This is bellezza necessaria.
05:12Cuore also gives the philosophy a form.
05:14A single continuous culture with sporty proportion, living surfaces and an elegant power stance.
05:23Firmy planted on the road and ready to do what the driver demands.
05:29The Scudetto, the Trilobo and the Light Signature create a deeply human gaze while the Cuneo line flows into the
05:39Coda Tronca, building tension and movement.
05:42Inside, pure driving pressure defines the whole experience.
05:47Direct, precise and intuitive.
05:51Technology balance physical and digital, keeping the driver and the machine connected.
05:58And materia, light and technology work naturally together.
06:04Cuore Rosso shows our direction, creating cars for the future with the power to become icons.
06:11The first future classic, the most Alfa Romeo ever built.
06:16Forza, Alfa Romeo.
06:52Forza, Alfa Romeo.
06:54Forza, Alfa Romeo.
07:23Forza, Alfa Romeo.
07:25Forza, Alfa Romeo.
07:25Forza, Alfa Romeo.
07:26Forza, Alfa Romeo.