Jude Bellingham turns up the heat in first look at his Calvin Klein campaign

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Real Madrid and England soccer star Jude Bellingham has made his Calvin Klein debut in a new campaign for the brand's Icon Cotton Stretch underwear collection. Photographed and directed by Oliver Hadlee Pearch in Madrid in August 2026, the campaign features minimalist images of the 23-year-old midfielder modeling several underwear styles, including the new Icon Cotton Stretch Shine Trunk. The photos also reference his signature goal celebration. The campaign launched globally on November 2, 2026, across Calvin Klein stores, digital platforms and social media.

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00:01Jude Bellingham is trading his Real Madrid jersey for Calvin Klein underwear and his new campaign is turning heads.

00:08The 23-year-old soccer star makes his debut for the fashion brand, showing off its icon cotton stretch collection

00:14in a series of stripped-down photos.

00:32Shot in Madrid by photographer Oliver Hadley-Purch, the campaign even features a nod to Bellingham's famous goal celebration.

00:39The campaign launched worldwide on November 2, with Bellingham becoming the latest soccer star to front Calvin Klein's iconic underwear

00:47line.

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