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  • 2 days ago
Agar Malwa: Marigold farmers in Madhya Pradesh's Agar Malwa district are facing a crisis after their flowers bloomed earlier than usual, leading to a glut in supply. Roop Narayan's fields are blanketed in yellow after a bumper marigold harvest. But instead of bringing him cheer, it has left him deeply worried."There is no demand for these flowers; no one is willing to buy them even for one rupee per kilogram. That is why we uprooted them and threw them away. Otherwise, the plants would just rot," Narayan said. He is not alone. Farmers say prices have plummeted, and they are barely able to fetch one to two rupees per kilogram. That's not enough to cover even their transport costs, let alone the cost of cultivation. According to traders, unusual high temperatures caused marigolds to bloom ahead of their usual harvesting season, resulting in excess supply and a crash in prices Now, heaps of discarded marigolds lie along roadsides, waiting to be cleared away.

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00:12Roop Narayan's fields are blanketed in yellow after a bumper marigold harvest.
00:17But instead of bringing him cheer, it has left him deeply worried.
00:22He is not alone.
00:23Marigold farmers in Madhya Pradesh's Agar Malwa district are facing a crisis after their
00:29flowers bloomed earlier than usual, leading to a glut in supply.
00:35Farmers say prices have plummeted and they are barely able to fetch one to two rupees
00:40per kilogram.
00:41That's not enough to cover even their transport costs, let alone the cost of cultivation.
01:07According to traders, unusual high temperatures caused marigolds to bloom ahead of their usual
01:13harvesting season, resulting in excess supply and a crash in prices.
01:19Now heaps of discarded marigolds lie along roadsides waiting to be cleared away.
01:42This is the season when marigold farmers earn a major share of their annual income as festive
01:48demand from Dashera to Diwali drive sales.
01:51But this year, the bumper harvest, which arrived sooner than expected,
01:56has left both farmers and traders counting their losses.

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