00:12Roop Narayan's fields are blanketed in yellow after a bumper marigold harvest.
00:17But instead of bringing him cheer, it has left him deeply worried.
00:22He is not alone.
00:23Marigold farmers in Madhya Pradesh's Agar Malwa district are facing a crisis after their
00:29flowers bloomed earlier than usual, leading to a glut in supply.
00:35Farmers say prices have plummeted and they are barely able to fetch one to two rupees
00:40per kilogram.
00:41That's not enough to cover even their transport costs, let alone the cost of cultivation.
01:07According to traders, unusual high temperatures caused marigolds to bloom ahead of their usual
01:13harvesting season, resulting in excess supply and a crash in prices.
01:19Now heaps of discarded marigolds lie along roadsides waiting to be cleared away.
01:42This is the season when marigold farmers earn a major share of their annual income as festive
01:48demand from Dashera to Diwali drive sales.
01:51But this year, the bumper harvest, which arrived sooner than expected,
01:56has left both farmers and traders counting their losses.