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For the first time, Korea’s EV buyers chose imports over home-grown brands.
Imported electric vehicles sold 18,181 units in September, up 41.0% year on year, while domestic EV sales fell 14.5% to 13,587, according to the Korea Automobile and Mobility Association. Tesla sold 12,372 cars, up 36.4%, and BYD more than doubled its sales to 2,614 units as subsidies for domestic models ran out. The crossover raises the prospect of imports leading on an annual basis. The episode also covers Samsung E&A’s 183.6% jump in third-quarter operating profit to 500.6 billion won (about $378 million).

Sources:

China-Led Imported EVs Overtake Domestic Sales for the First Time — Seoul Economic Daily, October 23, 2026
Samsung E&A Operating Profit Jumps 184% as Large Projects Lift Revenue — Seoul Economic Daily, October 23, 2026

About AI PRISM:
AI PRISM is Seoul Economic Daily’s WAN-IFRA award-winning newsroom AI series, delivering Korean economic news adapted for global audiences. Episodes are produced with AI assistance and reviewed by a human editor.

Tags:
#ElectricVehicles #BYD #Tesla #Hyundai #Kia #SamsungEA #KoreaIndustry #KOSPI #AIPRISM #SeoulEconomicDaily #WANIFRA

카테고리

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트랜스크립트
00:00Q&Aaron standardsThank
00:01you Chao
00:03Imported
00:04electric vehicles just outsold Korean-made ones in Korea for the first time. Imports
00:10jumped 41% in September. China's
00:13BYD more than doubled its sales. It's
00:16Friday, October 23. Let's
00:18take a look at a key development in Korea's industry sector. Hyundai and
00:23Kia remain Korea's dominant carmakers,
00:26with about two-thirds of September passenger car sales.
00:29The Korea Automobile and Mobility Association
00:32began splitting domestic and imported EV sales in January.
00:37Domestic models have lost momentum as purchase subsidies ran out.
00:41Here's what the numbers show.
00:4318,181 imported EVs were sold in September,
00:49up 41.0% from 12,898 a year earlier.
00:54Domestic EV sales fell 14.5% to 13,587.
01:01Tesla sold 12,372 cars, up 36.4%,
01:07taking 10.0% of passenger car sales.
01:11BYD sold 2,614 units, more than double a year ago.
01:17Separately, Samsung E&A's third-quarter operating profit
01:21jumped 183.6% to 500.6 billion won, about $378 million.
01:30So what does this mean for industry analysts and supply chain managers?
01:34Earlier, we said imported EVs outsold Korean-made ones for the first time.
01:40Here's what that actually means for you.
01:42If the gap holds, imports could take the annual lead,
01:46pressuring Korean car makers and their battery and parts suppliers.
01:50Next, we'll check for October EV sales from the Mobility Association.
01:54Whether EV subsidy budgets get replenished before year-end.
01:58Pricing responses from Hyundai and Kia.
02:01That's today's AI Prism Industry Daily.
02:04This episode was produced with AI Assistants
02:07based on Seoul Economic Daily reporting
02:09and reviewed by a human editor.
02:12AI Prism is a Juan Ifra award-winning series.
02:15We'll be back tomorrow.

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