00:00A Birmingham museum has been named the United Kingdom's most underrated attraction in a study comparing hundreds of destinations.
00:08The Museum of the Jewellery Quarter came top of the ranking after researchers compared TripAdvisor ratings with online popularity, including
00:17Wikipedia views and social media activity.
00:20Visitors gave the museum a rating of 4.7 out of 5, while its online popularity score was 2.2
00:27out of 100.
00:29The study by luggage storage company Stasher looked at 538 attractions across the country.
00:36It says the Birmingham Museum stands out because visitors rate it highly despite relatively little online attention.