00:00Movistar disappears in Colombia. With the merger, the telecommunications brand becomes Tigo.
00:06If you are a Tigo or Movistar user, the change does not require you to carry out any procedure.
00:11You don't need to change your SIM card, modem, or phone. It will happen gradually on your mobile network.
00:17or internet, the Tigo network will appear.
00:20Another change the brand is planning is for its users to feel they will be browsing at the speeds they truly expect.
00:26They need.
00:27The company behind the integration is Millicom. Its CEO, Marcelo Benítez, explains that the company now faces...
00:34an ambitious strategy to position itself as a serious competitor in the telecommunications market.
00:40The plan includes an investment of 8.5 trillion pesos over the next four years, which makes it
00:47in the biggest bet in the company's history.
00:50In mobile networks, Tigo will carry out more than 5,000 capacity expansions and deploy more than 1,100 new sites
00:57coverage, reaching 11,500 sites by 2028, of which more than 4,000 will offer 5G technology, expanding
01:06coverage of 128 to 324 municipalities.
01:10The rollout will allow more than 492,000 people in rural areas that previously lacked internet access to be connected.
01:17with connectivity, and improve service for more than 3 million Colombians.
01:21Furthermore, in more remote areas it represents an alternative to Claro, which can contribute to increased competition and
01:28This could mean better prices for the user.
01:30Under the campaign "Movistar is now Tigo", the brand officially begins the transition towards a unified commercial identity.
01:38An integration that concentrates the market?
01:40In November 2025, the Superintendency of Industry and Commerce gave its approval for both companies to merge.
01:48This has been one of the most talked-about deals of the last year, as Millicom, the company behind
01:53Tigo paid Telefónica $214.4 million and the nation 856 billion pesos to
02:02to keep the company.
02:03With this change, the telecommunications market becomes highly concentrated.
02:08Claro maintains its 57% share, Tigo now has 35.9%, followed by WOM.
02:154.8%.
02:17The SIC had foreseen this impact before authorizing the integration of Tigo and Movistar, hence they imposed a
02:23a series of conditions for the merger, which the Communications Regulatory Commission has been refining.
02:29In fact, service prices rose in the country in March, a month after Millicom acquired the company.
02:35Telefónica's shares and control.
02:37Some of the sources consulted by this media outlet indicate that the price increase could be related to the
02:44high concentration of the mobile internet market, in which Claro, Tigo and Movistar exceed 90% of the
02:50stake.
02:51Other voices indicate that these increases are a response to several years of deflation that led to a market adjustment, to
02:57This is in addition to the financial pressure operators face due to the high cost of spectrum and the
03:03electrical energy,
03:04which can represent approximately 25% of the network's operating costs, in a context where
03:09Users consume more services.
03:11This is evidenced by the fact that the demand for data has grown at an average rate of 13%, without the
03:17rates increase in the same proportion.
03:19Once again, the price increases recorded would be due to market corrections, as operators continue to seek efficiencies to maintain prices.
03:27attractive to their customers.
