00:00A topic that is on everyone's lips in the press these days is longevity, that is, overcoming the normal life expectancy of
00:12life and moving forward, living more and living with a good quality of life.
00:16So, one of the four cornerstones to improve and extend life and quality is primary prevention, the basis
00:26of vaccination. And here's the second problem I wanted to highlight.
00:32We have had a decline in vaccination rates in the last 65 years, because once the media push for Covid was over, away
00:43there has been a certain relaxation and also access to a series of pseudoscientific information which in part
00:52It drove the population away.
00:54The Italian Society of Geriatrics, Hospital and Territory aims precisely at improving the quality of lay information, scientific information, which
01:08passes not only through institutional sites, through scientific information journals,
01:15but it happens through the new means of mass communication, through social media and also through the use of intelligence
01:26artificial, where we all now draw information,
01:30but within a scientific framework of scientific societies, including the Italian Society of Geriatrics, Hospital and Territory,
01:39which can provide a rigid frame
01:42where scientifically validated information can be obtained, precisely because it is necessary to convince citizens of the value and necessity of primary prevention
01:54and vaccination, this is a fundamental thing.
