00:00What's happening with Colombian fashion in Paris?
00:02As part of Paris Fashion Week,
00:04several Colombian brands and designers such as Giovanna Ortiz,
00:07Andrés Pajón, Manuela Álvarez and Blest arrived in the French capital.
00:10Designer Manuela Álvarez, creator of Más,
00:13She also arrived in Paris with an agenda that connected fashion, crafts,
00:16textile research and academia.
00:18Their presence comes after a particularly important year for the brand.
00:22Más was the only Colombian and Latin American brand
00:25among the 20 semifinalists of the LVMH Prize.
00:28It was developed in conjunction with Adidas and the Colombian Football Federation
00:31The official kit of the Colombian National Team for the 2026 World Cup
00:35and presented Oh My Heart as the inaugural runway show of Colombia Moda.
00:39In Paris, she also presented a capsule collection developed with ASO Damas.
00:43within the Bios Territories project.
00:45The goal, then, is not just to showcase a collection,
00:49but rather in bringing artisanal techniques, research and contemporary design to the table.
00:53to an international market.
00:54It's not about imitating the Parisian style,
00:56but to proudly showcase and carry what is made in Colombia.
00:58But there is one case that particularly caught our attention.
01:00Baobá presented its Cruise collection at the Paris National Opera.
01:04The brand, created in Bogotá by Isabela Espinoza,
01:07It became the first Colombian and Latin American fashion company
01:10in collaborating with the Paris National Opera.
01:12The presentation brought together Colombian fashion, dance, and music.
01:15Models and dancers from the Cartagena School of the Body participated.
01:19Lido Pimienta and Grupo Niche, who closed the presentation.
01:23Also present were figures such as Akima, actress from One Hundred Years of Solitude,
01:32and Michelle Char, queen of the Barranquilla Carnival 2026.
01:35I'm not exaggerating when, I'm not exaggerating when.
01:40But what's interesting is that Baobá didn't just bring Colombian clothing to Paris,
01:44He got an idea of what Colombia is like.
01:46The set design, the music, the dance, and the artists were all part of the same narrative.
01:50to showcase the country through fashion, but also through art and culture.
01:54So why is it important that this happens specifically in Paris?
01:57Because Paris continues to be a benchmark for the fashion industry worldwide.
02:01Being in that city not only represents visibility,
02:04but also the possibility of making contact with buyers,
02:07specialized media and other industry players.
02:09This moment also fits into Inexmoda's strategy
02:12to internationalize Colombian fashion.
02:14Inexmoda and Colombia Moda took to Paris for the first time
02:18a sample of five Colombian brands,
02:20among them Andrés Pajón and Blest,
02:22with spaces designed to connect brands with buyers,
02:25media and other actors in the European industry.
02:27The intention, according to Inexmoda, is that this presence
02:30not just a one-off appearance,
02:32but the beginning of long-term business relationships.
02:35It is worth mentioning an important fact.
02:37In 2025, Colombia exported $533.42 million
02:42in fashion products, including clothing, accessories,
02:45Footwear, leather goods and hides.
02:47But nearly 90% of those sales were destined
02:50North America, South America and Central America, including the Caribbean.
02:54Europe still represents a smaller share.
02:57That's why Paris represents an opportunity,
02:59but also a challenge.
03:00Colombian fashion is already in Paris.
03:02How will local brands survive?
03:04If you want to learn more about this type of news,
03:06Don't forget to visit the Fashion and Industry section.
03:08on elespectador.com.
