00:00Mega-supermarkets sell gallon milk far below wholesale cost, bleeding cash to shatter independent grocers.
00:07How can multi-billion dollar retail chains survive deliberately losing money on a massive daily staple product?
00:15Most shoppers assume cheap milk is a generous customer discount, but the brutal reality is entirely different.
00:22Cheap milk forces local competitors out of business, leaving the giant store a permanent monopoly to hike up prices everywhere
00:29else.
00:30This lethal pricing trap starts when mega-supermarkets sell gallon milk far below wholesale cost.
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