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Was it the lack of history or the overestimation of star power? This analysis explores the key reasons behind LIV Golf's failure to build a dedicated viewership, explaining why the off-course drama overshadowed the on-course product.

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Sports
Transcript
00:00overall they struggled to get people to really watch and care really care who wins this weekend's
00:06live golf tournament for example in the same way that you would care who wins the memorial because
00:11it's historic or who's going to win at riviera this week again a really historic event and we
00:17see it on the website there's you know live golf drama and you might think it's a really big tour
00:22because when there's a big transfer or maybe the piff are pulling out there's so much interest
00:28around that and the politics but there never really seemed to be the interest around what was
00:34actually going on in the golf tournament and that's ultimately probably like you know one reason why
00:39the piff pulled out i imagine is it just couldn't match the pga tour the dp world tour in terms
00:45of
00:45prestige despite spending billions and all these players so maybe it underestimated the star power
00:53in the game they obviously thought i will whisk dustin johnson over to this golf tour and now
00:58suddenly everyone's going to want to watch that and we even saw it with john rahm didn't we they
01:02paid reportedly hundreds of millions of dollars um and i don't know how many people are i've got to go
01:10and watch live golf tonight see if john rahm can get the win i think it's the exhibition feel that
01:16ultimately probably didn't sway a lot of gold fans over
01:18you

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