00:00Theaters keep a fraction of ticket sales, often losing money on opening week blockbusters.
00:05Major studio contracts force multiplexes to hand over nearly all box office earnings during opening weekends.
00:12Common Sense says showing films keeps the doors open, but the real business operates completely backward.
00:19Raw kernels cost pennies, while buttered boxes sell for $10, generating pure profit margins.
00:26Concessions generate the bulk of theater profits, helping offset studios' massive ticket sales cuts.
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