00:00Gem-quality diamonds have intrinsic industrial value, yet an offshore cartel historically
00:05restricted supply from vaults to inflate market prices.
00:09The De Beers Corporation mined massive African deposits and hoarded the supply to fake extreme
00:15scarcity.
00:16Before 1930, engagement rings rarely featured stones, until clever advertising agencies
00:22invented a fake tradition.
00:23Hollywood films and magazine campaigns successfully convinced millions that expensive gems equaled
00:30permanent romantic love.
00:32Industrial lasers cut gem rough inside underground vaults, while robotic sorting machines grade
00:38absolute clarity.
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