00:00Introducing Beats 360, the most innovative headphone Beats has ever made, and a complete reimagining of an over-ear design.
00:12It's got incredible sound, our best noise cancellation, it's our most durable, and there's a twist, interchangeable cushions.
00:25Imagine hitting the gym, pushing limits, sweat dripping, your headphones are unfazed, because Beats 360 is our first ever over
00:33-ear headphone with sweat and water resistance.
00:36After that intense session, a quick twist and click lets you swap in a fresh new look instantly.
00:42Extra cushions come in multiple colors and materials, including Performance Knit and Ultra Plush, giving you a world of customizable
00:50possibilities.
00:52Comfort is critical, so we studied countless head shapes and ear sizes, resulting in room ear, squishy ear cups, and
01:01new acoustically engineered memory foam.
01:03The Performance Knit is breathable, for a soft, airy feel, and the perfect headband geometry disperses weight so evenly, you'll
01:10forget they're there.
01:12Comfort means nothing without killer sound, so we've completely re-engineered the acoustics to be our best yet.
01:18The cushions form an optimal seal so you can be immersed in every detail.
01:23Inside, Beats 360 has our first ever acoustic drivers with three-layer diaphragms and the power of double neodymium magnets,
01:32all to absolutely nail that balance of power and precision.
01:36Add vivid spatial audio, and you have the ultimate 360 sound experience.
01:41For great music and calls, we've upgraded active noise cancellation and transparency mode.
01:47Backed by our advanced chip and an array of digital microphones, the ANC is Beats best yet, with up to
01:521.75 times more total noise cancellation than Beats Studio Pro.
01:57And for the first time, you get a dedicated listening mode button to either transport you away or keep you
02:04hyper-aware.
02:06No matter if you're an Apple or Android person, Beats 360 connects and switches devices effortlessly.
02:12And with all-day battery life, even with ANC on, your day is done before they are.
02:19Interchangeable cushions, sweat and water resistance, unrivaled comfort, our best-ever sound.
02:27With Beats 360, there are no compromises, just a complete 360-degree experience designed around you.
02:35We'll be right back.
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