00:00We chose this time for a reason.
00:02Fringe gave us an incredible modern take on the X-Files sci-fi formula.
00:06But do you know about the attention to detail in its first season and marketing surrounding the show?
00:12The show has a collective of mysterious characters called the Observers,
00:16a group of humanoid-like beings who are known to have existed throughout human history.
00:20They appear in the background of major historical events, observing as their name suggests.
00:25In the show's first season, you can spot an Observer in the background of each episode.
00:30However, the show's network Fox took this one step further by including the characters in viral marketing for the show.
00:36American Idol and showings of the NFL and NASCAR on Fox at the time also included footage of the Observers
00:43watching each event as a means of further promoting the show.
00:47Actors dressed as Observers were also seen in real life around New York City, Los Angeles, Chicago, Boston and Atlanta.
00:55Club sci-fi, X-Files-y type goodness, don't be sleeping on Fringe.
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