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00:10When the diploma McLaren became known around the world, it was a family name, ham painted above a service station
00:15where Bruce grew up, a place where he first learned to question, make, to improve.
00:23Today those original letter forms inspire our word mark.
00:28And within it, the origin, a detail drawn from our beginnings, a frame for everything to come.
00:39Before there was a brand, there was a badge, a shield
00:45The McLaren Heritage Shield
00:49Created in the earliest days of the company
00:51And rooted in Bruce's New Zealand heritage
00:53A symbol of constant progress from our past
00:57That inspires our future
00:59Then came a different expression
01:02The Speedy Kiwi
01:05Dynamic, energetic, unmistakably McLaren
01:09Born from an era of dominance in Can-Am racing
01:12A belief in progress, in momentum, in never standing still
01:17Always moving forward
01:24Across every era, McLaren has found new ways to express movement
01:28The chevrons
01:30Then a single dynamic stroke
01:33The speed mark
01:35Shaped by speed, precision and progress
01:38Today, it remains part of one McLaren identity
01:41On the road and the track
01:46Distinctive in character, clear in intent
01:50Our colours come from the world that made McLaren
01:54Captured in a single image
01:58Papaya
01:58The colour Bruce chose to make McLaren impossible to miss
02:02A practical decision that became a philosophy
02:06Ember
02:07Ember
02:07Drawn from the racing suits of a defining era
02:10Midnight
02:11A blue present from the very beginning
02:14Black and anthracite
02:16The materials and engineering that transformed what a McLaren car could be
02:21Colnbrook
02:22Colnbrook
02:23The factory where Bruce began building cars and ultimately his legend
02:27Mist
02:28Murawai
02:30The beach where 15-year-old Bruce McLaren won his first race
02:34Together, they create a new visual world
02:41Even the way McLaren speaks carries something of its origin
02:45McLaren Sands uses the same letter form that inspired our word mark
02:50Precise
02:51Confident
02:52Distinctive in every detail
02:57This is McLaren
02:59The maverick spirit that defined our founder continues to define us today
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