00:11Advertising is undergoing a massive transformation inside ChatGPT.
00:16Let's look at how conversational AI is changing the way brands connect with customers.
00:22Imagine asking ChatGPT for advice on buying a new dining table.
00:26Instead of a generic list, you see an ad that starts an actual conversation.
00:33OpenAI is testing a feature called Sponsored Agents.
00:36This lets you chat with an AI agent sponsored by a business, clearly labeled for your trust.
00:42This isn't just a banner ad.
00:44It's a space where you can ask, will this fit my room?
00:48And get real-time answers before visiting the website.
00:51Beyond user experience, AI is changing ad creation.
00:56Marketers can now use natural language prompts to describe campaigns, instead of manually
01:02navigating complex settings.
01:04OpenAI is building assistance into Ads Manager, suggesting headlines and imagery, but advertisers
01:11remain firmly in control, reviewing and editing every single AI-generated detail.
01:16AI can also adapt existing headlines and descriptions to fit your specific conversation, or even
01:24automatically translate ad copy into your preferred language.
01:28OpenAI is integrating with tools businesses already use, like HubSpot and Shopify, ensuring
01:34companies don't need to rebuild their marketing operations to advertise here.
01:38Shopify merchants in the United States can already use this, and the app is set to become available
01:45internationally starting September 23rd.
01:48The real shift?
01:49It's moving from see and add to discovering products through AI conversations, where who
01:55provides the most useful experience wins.
01:59However, this raises a trust problem.
02:02When advice meets advertising, clear labeling is the North Star to ensure users know exactly
02:09who they are talking to.
02:10We are moving toward a future of discovering, comparing and deciding within conversations.
02:16The way we view advertising is changing forever.
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