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00:16My name is Glyn Richards. I'm from Southampton and my business is finger golf. It's a game
00:22which you put a small club on your finger and play all the shots from the world of golf
00:26but in miniature. I definitely want to go at that do you? Yeah I do yeah you're good at golf
00:32I don't
00:32wonder what you like. I haven't played golf with my fingers. Does it not transfer the skills?
00:38Probably. I think it will be a nice surprise when they see that first ball fly.
00:53Hello Dragons. My name is Glyn and I'm the inventor of finger golf which is like golf with your finger.
01:00I'm looking for £30,000 in exchange for 15% of the business. I think the first thing to do
01:06is to
01:06demonstrate the game in action. So finger golf is a tabletop dexterity game. It's played by
01:13building courses with mats and obstacles from around your house. You then put the club on the
01:18end of your finger and then you try and get the ball in the hole in as few shots as
01:22possible.
01:22So I'll try and get one of these on the green. A little bit of spin. Try one more.
01:32Okay so that level of control and the variety of shots you can play means that when people play it
01:39they hit that first shot out the middle and it makes them want to come back and play again and
01:44again. So we raised £12,500 on a crowdfunding campaign last September. We then did a further
01:52£8,000 in pre-sales but just after that we had an unbelievable offer from a distributor in America
02:00who ordered £100,000 worth of stock and paid in advance. So that allowed us to scale up our first
02:08production run and of course get the business up and running. We've got over 20 million views across
02:14social media and the scale of the opportunity here is huge. Right I think it's now time to get
02:22a couple of you guys coming up to play. I'm going. Okay all right. Go on Peter.
02:28A golf game played in miniature with your finger. If I beat me I'll never let this down.
02:35That's a good first shot. Is the offering from Glyn Richards.
02:41Not bad at all. He's asking for an investment of £30,000.
02:48Oh. In return for 15% of his business. He's in. He's in for it.
02:53Well done.
02:55The Dragons master the mini green.
02:59And also in for three. There you go. Two baddies.
03:01All played. A draw. Thank you.
03:03But now to tee off with the first question is Stephen Bartlett.
03:11Glyn. What is your professional background?
03:14I'm a maths teacher. So I'm currently still a full-time maths teacher for the next six weeks
03:20but I've handed my notes in to concentrate on this full-time. I have been doing bits of
03:25game design just as a hobby and then yeah this one when I started it was when that ball started
03:32to spin because I was messing about with all materials and when it just started to fly like
03:36a golf ball and then we as we sort of worked with the density of the ball and just got
03:40it right
03:41that was when I thought we've got to give this a go. So yeah.
03:44Is it always this length? Is that the length in the box?
03:47No. So this is what comes in the box. So you can then the best thing about this is how
03:52creative you
03:53get. So I mean the the tee box and the green is the sort of the the smaller box there
03:58and then
03:58you can add the fairway the scenery pack and the stuff. So like last Saturday night I was there
04:03playing with with my friend and we ended up going from the kitchen counter across to the kitchen
04:08table and then we were back into the lounge and you're bringing all the cushions off the tables
04:13you're going outside the door you put the green outside the door. So yeah the creativity of the
04:18course design is is what makes it. So what has been your total revenue to date? So total revenue
04:24to date 112,000 pounds. And what's your gross profit on the 112 revenue? Gross profit is 49,000 pounds
04:34and net profit 30,000 pounds. So so what does that retail for? That one retails for 30 pounds. How
04:41much?
04:4130 pounds. And it's a lot of money for that. What does it cost? It costs £2.53 landed.
04:49You said for 30 quid? Yes. And the reason is is that the cost is right. You haven't sold many
04:56of them
04:57though have you? No but we're starting to I think. At 30 quid you struggle I think. But I think
05:03so the
05:03reason so I could I could sell that for less. I believe what you could do is you could sell
05:11that
05:11as an accessory or a starting point. 25. 24.99 maximum. Back to a level. That could be 49. And
05:22you have that
05:22a 69 or 79. You've got good, better and best. So that's what we've got is this is 30. And
05:29then
05:30if you have the what we call the players pack with the T-box and green. So just the T
05:34-box and green.
05:34That's 60. Yeah. And then we have an all-in bundle which is T-box, green, fairway and the scenery
05:40pack
05:41and that's 99 pounds. And I think because it does go like that we're getting a lot of people buying
05:46the all-in bundle. My view was I think you will struggle myself retail this one at 30 pounds.
05:53Well I mean we've got the margins that we could drop that one but like I said I think the
05:57value
05:58proposition of it's 30, 60, 99. It seems to be. Yeah we've had very sort of positive feedback about
06:04no the price is nice. So I actually completely agree with Tuca. You've got a load of margin in here.
06:13I think that's a big ask for 30 pounds. I would think twice about it. Let me give you a
06:19little bit
06:19of retail wisdom. Yeah. There are certain price points that once you breach them it becomes
06:26disproportionately, it feels disproportionately more expensive. At 19.99 this will be a Christmas gift,
06:36a birthday gift, Father's Day gift. So it's a really really easy, oh that's good. Yeah. And when you've
06:44got them and they see what else have I got? Oh I can buy that and I can buy that
06:49and I can add it on.
06:50So I actually think that you need to reduce your barrier to entry. You need to say make this as
06:56easy
06:57as possible to buy that and then you hang everything else off it because that the market you're talking
07:03about is a pretty considered purchase. Yes. So you know just take that as a bit of a veto. And
07:11you've got
07:11the margins. Yes. More to the point. You've actually got the margins to be able to do it.
07:19Glenn. Hi. Yes. Hi. You said that you did 20 million views on TikTok. Not TikTok. Across social.
07:27Yes. Across social. Instagram's sort of the main one we've done OK on. OK. So when you did that could
07:31you buy the product? Could you sign up for the product? No. Was it just like this is what we're
07:35thinking about? Yeah. It was and it's it was across sort of five, six videos. So it's it's not one
07:42video
07:42just went viral. It's it's been you know. That's impressive 20 million of us. Yeah. It was quite
07:48surprising the first one and then yeah. But what happened what I'm trying to understand is what
07:52Yeah there wasn't much to buy. It was pre-sales. So I think now that the game is there it's
07:58very much more
07:59the next couple of viral videos. I think you know you'll be able to search finger golf and it will
08:03be there.
08:03So and is there anything like this at all out there? Like if I searched on Google golf games
08:11Yes. Anything like this come up? There's ones where you sort of flick across the table with a sort
08:15of ball bearing in a plastic thing. There's one. There's none of there's none of this. I would just
08:20let you flick with my finger. Not with a club on your finger.
08:29Something unusual is going on here. Why hasn't Peter said anything?
08:34Oh hello. It's unnerving.
08:38Glyn. Yes. Hello. Hi Peter.
08:42I'd like to make you an offer. I knew it!
08:48I don't have I don't have any questions.
08:52Okay.
08:55You've asked for 30,000 for 15 percent.
09:00I'm going to offer you all of the money.
09:0330,000.
09:1130 percent of the business.
09:15That's a great offer.
09:18I usually call him a vampire but that to be fair.
09:21Thank you Peter Festival. Yeah.
09:23And I'd like to tell you how I can help you.
09:26Please do.
09:28I love the game of golf.
09:31I spend more time on Instagram declaring my love of golf than I do my own business interests.
09:39I've got a lot of friends that are professional golfers in the world's top 10 that play golf.
09:47I think that I can help you put this product all around the world.
09:52I can get you into every retailer that we need to get into.
09:59And I think this is what I've been looking for for a long time.
10:03And I think we should just get on with it.
10:04And I don't think you need any other dragon apart from me.
10:06Oh, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no.
10:09Generally. Glyn. Thank you so much.
10:12Look, I'm not one to say this about Peter's offers but fantastic offer.
10:16Like, fantastic offer.
10:19So I would just be, I would be sabotaging you in some way to make you an offer in such
10:23a scenario.
10:24So I'm going to say that I'm out. But well done.
10:26Because I actually, I was sat here thinking I'd love to go play again.
10:35Go on, Deborah.
10:37I don't know. I'm thinking.
10:39Go on, Jenna.
10:40Can I just say something? Look.
10:43You've got an offer. I want to make you an offer.
10:47You know, on the basis that I believe that you've only got the beginning of something
10:54here, and you're going to need a very good person to help you with your sourcing,
11:00and margins, and profit, and retail.
11:04So, um, I'm also going to make you an offer of all the money, 30,000, but I also want
11:1030%.
11:11Okay.
11:15Glen, hi.
11:16Hiya.
11:17You're probably thinking, hmm, Jenna, beauty business, beauty background, what has an interest
11:21in golf? Um, but my dad, so my dad's the reason I started my business. He's the reason that I've
11:28believed in myself that I can achieve whatever I want to achieve in life, and he's obsessed with
11:33golf, right? So there's the passion piece. The second thing is, this is a content player. You've
11:38already gone viral on social, 20 million views. How do you go viral again? You need that content
11:44piece. That's my expertise. Another content game, inside and out. So I am going to make you an offer.
11:52I would also like to offer you all of the money, and I'd like 30% as well. Thank you
11:58very much.
12:00Um, and Glen, um, I love what you've done, and I think this is great. I think it's, you know,
12:08just watching the guys playing, how engaged they got. I honestly thought we were going to be here for
12:11days, but just the closest connection that I have to golf is the man down the end there who's made
12:17you a fantastic offer. Actually, you've got three great offers, but it's not my natural. Obviously, I don't
12:23need to play golf to understand it's a good game. But if you have got a voice in that forum
12:29and know
12:30how to tell that story, then they're going to do a better job for you than I could do. So
12:35I'm going
12:36to declare myself out. I'm out. Um, but you've got three things, three offers to think about.
12:41Thank you. Um, is it my bit now? Um, so I think all three, I would, I would have worked
12:51with any
12:51one of you because I think all of you are brilliant. But, um, clearly, Peter, you've got
12:59an awful lot of connections. Uh, would you come to 25%? No, I think 30. I mean, I didn't,
13:07I want to hold on 30 because I want to be really passionate. I want to be a really good
13:12partner.
13:12And I will, I will deliver. I just know it. Um, in which case, shall we shake hands?
13:20Yeah!
13:22Thank you very much.
13:24My dad, great. Fantastic.
13:26It's a win for the entrepreneur.
13:28Good luck. Thank you, everybody. Appreciate it.
13:31With the support of a dragon passionate about golf, his miniature game now has a real shot at the big
13:38leagues.
13:39Elated, overwhelmed, uh, being an entrepreneur with Peter Jones as a partner. He's going to open so many
13:46doors and it's going to be exciting the next couple of years, I think.
13:49I think you've got in with your connections in golf.
13:52I was in from the minute I played it.
13:54Is your life now complete?
13:56It really, really is. I feel like I've had a hole in one.
14:11We can do this.
14:13We're fine.
14:15I'm Angus, this is Charlotte.
14:17And our business is called Sea Sisters.
14:23OK, what's that? Cheese.
14:25Oh, is that vegan cheese?
14:26It looks like the seaside.
14:28Cheese from the seaside that's vegan.
14:31I don't ever fancy cheese at the seaside.
14:33No. No.
14:34Do you have cheese at the seaside, Peter?
14:36Yeah, with a nice bottle of Moot and Rothschild.
14:39Power pose?
14:40Power poses.
14:41What's a power pose?
14:42It's like stretching your body out so that you can gain confidence.
14:47Angus and I are a couple in life and in business.
14:51We've got two little children and we met ten years ago this weekend.
14:57The dream scenario would be that we walk out with a dragon that gets our product in the market.
15:05But do you know what?
15:07Having this opportunity and being here today is amazing.
15:10So hopefully we can just enjoy it.
15:23Hello, dragons.
15:25My name is Charlotte and this is my partner, Angus.
15:29We're looking for £75,000 for a 5% share in our family business.
15:36We are Sea Sisters, proud producers of award-winning, ethically sourced, quality canned fish and seafood.
15:44We've built a brand to create a legacy for the future generations.
15:49We have built a craft fish cannery on the west coast of Dorset.
15:53And we only work with fishes that do things the right way.
15:58Angus and I believe that the fish and seafood that we have here in the UK is actually the best
16:02in the world.
16:03But sadly, 80 to 90% of the fish and seafood that we consume here in the UK is actually
16:11imported and roughly the same amount of our own fish and seafood is exported for other countries to enjoy.
16:18Through our innovative range of quality canned fish and seafood fit for a chef's table, we inspire the British public
16:26to eat more locally landed British fish and seafood.
16:30We are stocked in over 200 shops across the UK, including Selfridges, we sell direct-to-consumer on our website
16:39and across farmers markets, and we're looking for a dragon today to join us for the next phase of our
16:45business.
16:46Would you like to try some of our tinned fish?
16:49I would.
16:51A gourmet range of tinned British fish is the offering from Charlotte Dore and Angus Cowan.
16:59So we are serving you some delicious Cornish hake in a rosemary and garlic-infused olive oil.
17:06Charlotte and Angus are seeking £75,000.
17:10And we have hot-smoked rainbow trout with olive oil.
17:15For a 5% share of their company.
17:18We do have some more spicier options, but we kept it fairly tame for today's tastings.
17:25Although plant-based Debra Meaden doesn't have a taste for seafood...
17:30I understand that you're not going to try any today.
17:33..other dragons can't get enough.
17:36I'll eat Debra's.
17:38But will the den's Queen of Green be willing to interrogate the business proposition?
17:46Listen, you know I could ask you a thousand questions, but I'm not going to invest, am I?
17:50You're not going to invest.
17:51You know, in fact I gave up eating fish before I gave up eating meat about 20 years ago.
17:58So, you know, I could pretend, but I'll be wasting everybody's time here.
18:02So I might as well say it.
18:04I won't be investing, I'm out.
18:09Can I eat this?
18:10That is.
18:11From the can.
18:11So they are welts and sea snail, which are very popular in Korea.
18:17It's a sea snail?
18:18It's a sea snail and a kimchi sauce.
18:20Right, give it a go.
18:22I think you'll enjoy it.
18:24Yeah.
18:25But you just have to cook it first.
18:27It's all ready, it's ready to go.
18:29So you can crack those open, they're ready to eat.
18:32They're to be enjoyed in the same way that you would a fine cheese, a wine, some British
18:37The snail part's throwing me off.
18:39Yeah.
18:39Is it rubbery?
18:40It's a little bit rubbery.
18:41Can I try, what have you got there?
18:43Charlotte, well, Stephen's eating all the fish.
18:46So, how, what's your, how has it gone in the last 12 months?
18:52So, we've turned over 261,000 with a gross of 111 and a net of minus 90.
19:01So it's a roughly 42% margin.
19:04And why is the gross margin so low?
19:07So, we've got three routes to market.
19:10We've got our direct-to-consumer route, we've got our farmer's markets and then our business-to-business.
19:15And in that period of time, we actually gained over 200 stockists on our wait list.
19:22So we've serviced our stockists first, we haven't put any energy into our direct-to-consumer margin.
19:28So, under the B2B, how much of that 261 was B2B?
19:31Um, it was...
19:33That would have been...
19:3580,000 to 90,000.
19:38Yes.
19:39So, 90,000 and D2C?
19:43Um, it was 40,000 roughly to our, um, on our website and 40,000 on our, um, farmer's markets.
19:52So that's 170.
19:54Sorry, 75, yeah.
19:55So if you've got 40 and 40 and 90K B2B...
19:58Oh, it's 100.
19:59No, less than B2B. Less than 90K on B2B.
20:01No, it wasn't. I don't think so. I can't remember. Sorry.
20:04You've got 261, uh, revenue with 111 gross profits, so you've got 150 grand.
20:09So, and that was about...
20:11200...
20:13261,000.
20:14With sales. With sales.
20:16Yeah.
20:16So the split of 261,000, we're trying to remember.
20:20Maybe you're...
20:22Which one of you is the numbers?
20:24Um, we've both been practising this, so, um...
20:28Apologies. We've been...
20:29Yeah, it was 40% business-to-business.
20:34And then 60% D2C.
20:36So, what do you think that you're going to do this next year?
20:39So we've projected sales of 900,000 this year with, um, a gross margin of 780 and a net of
20:5280,000.
20:52So how do... Well, how come your gross margin's gone up so significantly to 780K?
21:00You've gone from making a 42% gross margin to making now a 80% gross margin.
21:07Oh, it should be...
21:10900 and you went 680, wasn't it?
21:14680?
21:14680. 680 gross and then 80.
21:18Something fishy here.
21:19Sorry.
21:21We've...
21:22We've fluffed up our numbers.
21:23No, I mean, it's...
21:25You know, we do apologise that maybe...
21:27No, look, it is part of life.
21:28Yeah, we've completely...
21:29Yeah, of course.
21:30We've completely forgotten the numbers here.
21:31I'm just trying to work out whether it's worth investing in.
21:34Yeah, sorry. We...
21:35We had this on pat.
21:36Is it 380 rather than 780?
21:38Yes, it's 380.
21:39Right.
21:39Sorry, it's 380 with an 80...
21:4280%...
21:43380.
21:43Yes.
21:43Yes.
21:44And it's a 40% gross margin.
21:46Sorry.
21:51Hi.
21:51Hi.
21:52I'm going to throw you a lifeline and take you away from numbers because I've built brands
21:56and you do have to understand your numbers and...
21:58Yeah.
21:58But when they start getting thrown at you, it's...
22:00So, let me throw you some questions in a different way.
22:05Um...
22:06How much are you selling them for?
22:08£10 each.
22:10Okay.
22:11So, it's like...
22:13It's a bit of a change in habit.
22:14So, for me, as a consumer, I look at a tuna tin.
22:17Yeah.
22:17Or a salmon tin in the supermarket.
22:19I guess, obviously, this is a big jump to spending, like, £10.
22:22Like, it is a change in behaviour, a change in habit.
22:25Yeah.
22:25Have you thought about that?
22:26And how are you getting consumers to kind of change their habits to...
22:31For example, for me, I use tuna in a sandwich.
22:34Yeah.
22:34But I'm guessing you don't put this in a sandwich.
22:36This is more of a main meal, more of a luxury meal, is it?
22:39Yeah, I mean, it's a premium food product.
22:41And, yes, it's like a...
22:43You know, comparing it to British charcuterie.
22:46British charcuterie didn't exist in the UK ten years ago.
22:49And now it's a really booming industry.
22:52So, we always say that, you know, it's not Tim Fish.
22:55We call it British Conservatives.
22:56And it's, you know, becoming more and more popular in the UK
23:00like it is in Europe.
23:03I can see your passion.
23:07One of the things you said was that you want to build a legacy for generations.
23:11Yeah.
23:12Family, your family.
23:13Yeah.
23:14And that is great as a family business.
23:19And, of course, the warning signs came to me, why you want a dragon?
23:23If you want to build...
23:24You know, dragons normally get involved and they want an exit.
23:27Yeah.
23:28You know, but it sounds like you're not going to exit at all
23:31because you want to build a legacy for generations.
23:35Sea Sisters isn't going to be a legacy as a brand.
23:40We want, you know, we're not going to sell it to someone
23:42that's just going to go and change.
23:43No, no, no, no, I appreciate that.
23:45But seeing both of you so excited and so...
23:54..consumed with this brand,
23:55I don't think you're going to want to walk away.
23:58So that's my concern.
24:00Yeah.
24:01I mean, the legacy comment is also because we make decisions
24:04in the cannery to do things the right way.
24:06So we have a circular economy, our shells are upcycled,
24:10our fish skins are taken by the local farm,
24:12and, you know...
24:13I love that.
24:13So we're making decisions that are all sustainable and ethical
24:15every step of the way.
24:16That's why I'm saying, is it a family business?
24:19I think it's incredibly commercial,
24:21and I think that actually...
24:22Would you sell it?
24:23Yeah, we would sell the business.
24:26Yeah, it's not on the table now, but, you know, in the future...
24:30In a couple of years.
24:30Excuse me.
24:31Would you sell it in a couple of years?
24:32No.
24:33I think we could sell it in a few years' time.
24:36How long is that, a few years?
24:39Up to five years, to actually see the business built.
24:42I think five years to get it to a good position to be able to sell.
24:47Look, I think you've done really well.
24:49It's great to see people building any kind of business,
24:53and you've done it with great passion.
24:56This just isn't something that overly excites me to invest in,
24:59being really candid.
25:01It's not for me today.
25:03I'm going to say that I'm out.
25:04No problem.
25:05But thank you.
25:06Good luck.
25:07Thank you so much.
25:10To pick up on Tuca's point,
25:12when he said you can see how much passion that you've got,
25:14I can see the same passion,
25:16you are so passionate,
25:17and, like, that is the passion you need to grow a business.
25:21But for an investment for me,
25:23I don't have that passion.
25:25I can't meet you on a passion level.
25:27Yeah.
25:27And you only want someone to come on board
25:30to meet your passion as well.
25:32So this is going to do amazing.
25:34You guys are amazing.
25:35It's just not an investment for me.
25:36So I am sorry, but I am out.
25:38No problem.
25:39Thank you so much.
25:39I wish you the best of luck.
25:45Charlotte, Angus.
25:46Hi.
25:46I have to say, the muscles are absolutely delicious.
25:50Oh, good.
25:51They're so, so nice.
25:52That's really nice to hear.
25:54So both of you are incredibly investable,
25:57and I like everything about you, to be honest.
26:00I like your energy.
26:00I think your pitch was great.
26:02A little bit shaky around the numbers, but that's fine.
26:06And I look at how the business is performing,
26:08and I go, the business is also performing well.
26:10It's going places.
26:12And then I go, so why isn't this a no-brainer for me?
26:16I think there's something about my suitability to this business,
26:20and to use Jenna's words,
26:21my affinity to the product and the category
26:24that isn't quite aligned,
26:26and this is so unbelievably important for you.
26:28You need an investor that feels the same way.
26:30So I'm going to say that I'm out, but congratulations.
26:32Thank you so much.
26:33Thank you very much.
26:36You two are great.
26:40You're on a mission.
26:42We are.
26:43But for me, you know, if you come in here with a product
26:46that I could relate to, or I think I could add value,
26:50Yeah.
26:50Right?
26:50I'd be backing you,
26:52because I like backing passionate people.
26:56Yeah.
26:56You know?
26:58However, for me personally, it's not investable.
27:01So I'm out.
27:02Thank you so much.
27:04Thanks, everyone, for your feedback.
27:05Really great to meet you.
27:05I'm very nice to meet you.
27:06Really great to meet you all.
27:07Well done.
27:08Yeah, well done.
27:09See you later.
27:10Sadly for Angus and Charlotte,
27:12they failed to land any of the dragons.
27:22And leave the den without investment.
27:25Oh.
27:26What's all doing?
27:27What happened?
27:30What happened?
27:31I don't know.
27:31I don't know.
27:31I just completely lost the clock.
27:33I just lost it.
27:34I literally completely lost myself.
27:38I was like...
27:38Yeah.
27:40But we explained ourselves.
27:42Steven polished off a whole can
27:44whilst he was talking to us,
27:45which is a great sign.
27:47We've got loads of exciting collaborations
27:49happening this year,
27:50and I think there's a lot in store for our product.
27:54I could watch them on a cooking TV show.
27:57They're just calm and passionate.
27:59That's a good idea.
27:59I'd like to go see that factory
28:01and them down by the seaside and all that stuff.
28:03That's a...
28:03Yeah.
28:04They should have their own show.
28:05Fish Island.
28:06Yeah.
28:07I'm watching Fish Island.
28:08I'm watching Fish Island.
28:09Fish Island.
28:11Like Love Island,
28:12only a little bit more smelly.
28:14Is that right?
28:31I'm Sam Mabley,
28:33and I'm from Bristol.
28:35And my business is on a mission
28:37to transform the fashion industry.
28:43I guess it's ethical clothing
28:45that you know where exactly you made it
28:47and where it came from, I guess.
28:48Well, ethical clothing is a norm.
28:51Today,
28:52ethical is part of every retailer's agenda.
28:58Yeah.
28:58Tuka, don't start to try and put us off for investing
29:00just because it might be competition for you.
29:04Tuka, I'm sure,
29:05is going to have something to say about it
29:07from a fashion industry perspective,
29:09and he's definitely the one I'm most nervous for.
29:11And then,
29:12Deborah is obviously huge on ethics and sustainability.
29:15Her experience could be incredible.
29:29Hi, Dragons.
29:30My name's Sam,
29:31and I'm looking for £10,000
29:33for 2% of my business,
29:35Yes Friends.
29:35And we're on a mission
29:36to make ethical clothing affordable
29:38and transform the fashion industry.
29:41In recent years,
29:42the fashion industry has been in the press
29:43for modern slavery,
29:44overconsumption,
29:45and poor wages for garment workers.
29:47Many sustainable brands
29:49are way above high street prices.
29:51And if we're going to transform
29:52the fashion industry,
29:53we need more affordable options
29:55so more people can choose to buy ethically.
29:58So in 2021,
29:59we started Yes Friends.
30:01We started with a $7.99
30:02sustainable and ethical T-shirt.
30:04In our first month,
30:06we sold over 4,000 T-shirts,
30:08and so Yes Friends had begun.
30:09And one of the keys was debunking a myth,
30:12which is,
30:13it's way too expensive
30:14to pay garment workers well,
30:15treat the planet well,
30:16and run a successful business
30:18with affordable prices.
30:19But the truth is,
30:21it costs us just 15 to 20p extra
30:23per T-shirt to pay a good wage
30:25to garment workers in India,
30:27and around 50p extra per T
30:29for fair trade and organic cotton.
30:31Ethical doesn't need to be expensive.
30:33It just needs a bit of scale.
30:35We go direct to ethical factories
30:37and direct to consumer,
30:38missing out the middleman
30:39and passing on the savings.
30:41And unlike fast fashion,
30:42instead of creating endless products
30:44which end up in landfill,
30:45we design collections
30:46with our customers
30:48helping to reduce waste.
30:50Before each collection,
30:51we send out a big survey
30:52asking our customers
30:53what they want us to make next.
30:54We receive thousands of responses,
30:56and based on their feedback,
30:58we start creating
30:59their favorite pieces.
31:01Since we started,
31:02we've launched eight new collections
31:03with products ranging
31:04from underwear
31:05to corduroy jackets.
31:06we've received over 700
31:08five-star reviews,
31:09and we've enabled customers
31:10to tip garment workers directly.
31:13On average,
31:14we've grown over 50% year-on-year,
31:16and we've turned over £950,000
31:18to date,
31:19and last financial year
31:20marked our first profitable year.
31:23Now, under your chairs,
31:24you've got a couple of different products
31:26to give you a feel of the brand.
31:27And on my right,
31:28there's a larger selection
31:29of the range,
31:30including some products
31:31we're working on for the future.
31:32So, I'd love you to take a look
31:33and hear any questions.
31:37An affordable
31:38and ethical clothing range
31:39is the offering
31:41from Sam Mabley.
31:43Excuse me,
31:44I smell all clothes.
31:45I can smell...
31:46Nice.
31:47That is a little bit creepy.
31:50That's why I felt
31:51the need to explain.
31:52OK, yeah, yeah, go for it.
31:52I can smell when it's not cotton.
31:54I can kind of smell it
31:55a little bit of petrol sometimes.
31:56So, that's a linen
31:57and eco-vero blend.
31:59So, it's 25% linen
32:00and 75% eco-vero.
32:01Which is wood, yeah?
32:03Yeah, yeah, yeah, exactly.
32:04Sam's asking for £10,000
32:06for a 2% share in his company.
32:10First to unpack the offer
32:12is Peter Jones.
32:16As I've picked up,
32:18you're basically created
32:19or you are selling
32:21an ethical, organic product.
32:24You're paying the people
32:25that manufacture it
32:26a little bit more.
32:29Is there anything else
32:31other than that?
32:31Because in my head instantly,
32:33I'm thinking,
32:35isn't this what
32:36a modern clothing business
32:37or brand does today anyway
32:39as part of their process?
32:41Yeah, so the vast majority
32:43of brands aren't doing that.
32:45We're...
32:45They're not?
32:46No, they're not.
32:47So, paying good wages
32:48to garment workers,
32:50the majority of brands
32:51aren't paying living wages
32:52to garment workers at all.
32:53And if you go to most factories,
32:55they might come up
32:56with a basic knee wage
32:58and say,
32:58look, we are doing it.
32:59But if you compare that
33:00to any benchmarks
33:01from people like
33:02the Global Living Wage Coalition,
33:04it will show that
33:05they're not actually
33:06paying a living wage.
33:09Sam, hi.
33:10Hi, Deborah.
33:10Lots of words I like here.
33:13Good.
33:14And actually,
33:15the quality
33:17is really good.
33:21Can I test
33:21some of the things
33:22that really set you apart?
33:24Sure.
33:25So, you tip,
33:28which that's...
33:28I don't think I've ever
33:29heard of anybody doing that.
33:30You've got an ability
33:31to actually tip somebody
33:32who made your clothes,
33:33which tells me lots of things.
33:34That tells me you actually know
33:36who made that garment.
33:38How do you guarantee
33:40that is kept
33:41by the garment maker?
33:43So, we've got a really close
33:45relationship with the factory
33:45and when we send over
33:47the bonuses,
33:48they then work out
33:50who actually made
33:51the Yes Friends clothes
33:52who was employed
33:53in the factory
33:53at that time.
33:55So, there's around
33:56140 garment workers
33:58in the factory
33:58that make our clothes
34:00and then they split
34:01the bonuses
34:02and tips between them
34:03and then they send us
34:04the pay slips afterwards
34:06to show that we've
34:07paid that bonus.
34:09And on the environmental side,
34:12I see that these are made
34:14in a factory
34:15that uses solar power.
34:17Is there anything else
34:19that you can claim
34:20in terms of understanding?
34:21Yes, so they also recycle
34:22100% of their water
34:23and then those garments
34:26that you've got there
34:27are Global Organic Textile
34:28Standards certified
34:29and so they look down
34:30the whole supply chain
34:31to make sure that it's good
34:32from an environmental perspective.
34:33So, that looks at
34:35certifying the dyes
34:36to make sure there's
34:36no toxic chemicals
34:37in the dyes
34:38and that kind of thing.
34:41Sam.
34:42Hi, Tuka.
34:43There's a difference
34:44between what you want
34:47and reality.
34:48Yeah.
34:49And I'm probably going to
34:50really grill you here.
34:51Okay.
34:52I'm very knowledgeable
34:53as you know.
34:53Yeah, I was expecting that.
34:55You say there's 140 workers.
34:58Yeah.
34:59And you're tipping them.
35:01Yeah.
35:01And you're paying them more.
35:03Yeah.
35:04Are you taking the full capacity
35:06of the factory?
35:08No, we're not.
35:09You're not.
35:10So,
35:12would the factory owner
35:14not see you as a liability
35:18to say,
35:19you're paying my workers
35:20more for the bit I do for you
35:22which is only 5%
35:23of my production.
35:24They have a 95%.
35:25I can't afford to pay them.
35:28I don't think as a worker
35:30you would be disappointed
35:31if you were getting bonus
35:32on part of your work
35:34that you did.
35:35I'm not saying
35:35you'd be disappointed.
35:36All I'm saying is
35:38you're setting a precedent
35:39in the factory
35:41on the workers,
35:42right?
35:43And there's nothing wrong
35:45with that.
35:46Yeah.
35:46Right?
35:47But what I'm saying
35:47is in reality
35:50the factory owners
35:51might well see you
35:53and say,
35:54we appreciate
35:55that we're making
35:56a small fraction
35:57of our production
35:58for you
35:58and you're paying extra
36:00because you're buying
36:02small quantities.
36:04the factory's not
36:05efficient making
36:06your products
36:07so we're already
36:08charging you more
36:08because you're
36:09small quantities.
36:10But doesn't that
36:10give us an opportunity
36:11for the future
36:12as well?
36:13Well, that's a separate
36:13thing.
36:14So when it comes
36:16to giving bonuses
36:19and whatever,
36:19I love it.
36:20Don't get me wrong,
36:21but I think in reality
36:24you're not going to have
36:25any power over that factory
36:27until you control
36:28the whole factory.
36:30I think I would disagree
36:31because if you're
36:33trying to create change
36:35across an industry
36:37you can't just,
36:38maybe you could just go,
36:40right, I'm going to own
36:40all the factories,
36:41but if you're really
36:42trying to make an impact
36:43across multiple workers
36:45it's got to be working
36:45together with other brands
36:47in a factory
36:47and going,
36:48can we make change together?
36:49Doug, 100%.
36:52So when were you last
36:53at the factory?
36:55February 2024.
36:57So you haven't been there
36:58for over a year.
36:59Yeah.
36:59How do you know
37:00what's going on?
37:01I'm speaking to them
37:02really regularly.
37:04All I'm trying to get to
37:06is you've started
37:08this mission
37:08and it needs
37:11a lot of work
37:12and you're going to need
37:14somebody on the ground
37:16full time
37:17to make sure
37:18that what you shout about
37:20actually gets done.
37:22Okay.
37:23Sam,
37:25I love everything,
37:27absolutely,
37:28everything that you do
37:30and that's why
37:31I was interested
37:32to understand
37:33how deeply
37:34you went into it.
37:35So it's one thing
37:36handing over cash,
37:38it's another thing
37:38making sure
37:39it goes into the pay slips
37:40of the people
37:41that you want it to go to
37:42and that tells me a lot.
37:44I also
37:45kind of agree
37:46and disagree with Tuca
37:48in as much as
37:49if you told me
37:50you were flying over
37:50to India
37:51every five seconds,
37:52I'd say,
37:52well, that's not
37:53very sustainable,
37:53is it?
37:54But there is a reality
37:55that you do have to check
37:57the things
37:58that you're talking about
37:59so there obviously
38:00has to be some kind
38:01of structure
38:01in there.
38:02I am absolutely
38:04your perfect dragon.
38:07I have got the absolute audience
38:10that you are talking to
38:11and I really want
38:13to be your investor.
38:16Thanks, Debra.
38:17Never sat here
38:18and been quite that open
38:19ever.
38:21That is like the worst
38:22negotiating stance
38:24a dragon
38:25could possibly take.
38:26Do you know what else
38:27I'm going to do
38:27which is
38:28very undragon-like?
38:30You ask for £10,000
38:32for 2% of the business?
38:33Yeah.
38:34I'm going to offer you
38:35£20,000
38:37for 2% of the business.
38:39Wow.
38:40Thank you very much, Debra.
38:44I disagree with Debra.
38:45I'll be your perfect dragon.
38:47I've got more knowledge
38:48on one finger
38:49than Debra will ever have.
38:50And I have the audience
38:51and that's what you need.
38:54Purpose.
38:55We've got a showdown.
38:56Here we go.
38:59Well, this has gone
39:00quite well, hasn't it, Sam?
39:01Yeah, it's going all right.
39:02Yeah.
39:08Sam, you're an incredible guy
39:09and you're doing
39:10an incredible thing.
39:13There's two dragons here
39:14that have made you,
39:14well, I think there's two dragons
39:16that are going to make you
39:16really great offers.
39:17So we've got Tuca Salomon
39:18with all of his experience
39:19in manufacturing
39:21and his experience in fashion
39:22and Debra Meaden
39:23who has the ethics
39:25and the values
39:25and the audience
39:26of this running
39:26through her veins.
39:27So I'm going to bow out
39:30and I'm going to watch eagerly
39:31and see how this plays out.
39:32But I applaud you
39:33for what you've done.
39:34I'm going to say that I'm out,
39:35but keep doing what you're doing.
39:36Wow, you're a scaredy cat.
39:37He literally ran really scared.
39:38He's scared of Debra and Tuca.
39:41Scared.
39:41That's ridiculous.
39:42That's ridiculous.
39:42Absolutely ridiculous.
39:43Never scared.
39:44Right, and...
39:47I think he's right.
39:51I think that that offer
39:53is unbelievable.
39:54Yeah.
39:55That, I mean, literally,
39:56I knew you had Debra
39:59when she sniffed your clothes.
40:04So I'm going to politely say
40:06good luck to you.
40:08Thank you very much, Peter.
40:12Hi, Sam.
40:13Hey, Jenna.
40:14I think you just had
40:15an incredible offer
40:16from a dragon
40:17that has got your purpose
40:18and your vision
40:19and your values.
40:20And I think Debra's offer
40:21and having Debra on board
40:23would be incredible.
40:24Yeah.
40:24So for that reason,
40:25I am out,
40:26but I wish you the best of luck.
40:28Thank you very much, Jenna.
40:34Sam, um...
40:37There's no way
40:37I would do anything
40:39for 2% with this.
40:41No way.
40:43Because you either
40:45want a passive investor...
40:46I'm not saying Debra
40:47will be a passive investor.
40:48No, good.
40:48I'm glad you're not saying
40:49I'll be a passive investor.
40:50No, no.
40:512%.
40:51Because I could start
40:53this tomorrow
40:54myself.
40:55Very easily.
40:56I've got people
40:58on the ground
40:59in India,
41:00Bangladesh,
41:01everywhere.
41:02And in a way,
41:03if you want to create
41:04a movement,
41:06you've got to
41:07put your stake down
41:08and say,
41:09this is what we stand for.
41:11You've partly done that,
41:12you know,
41:14but I think
41:15it needs a lot of work.
41:17You know,
41:18to me,
41:20you've got to
41:20put it off
41:20from the 2%.
41:23If you want to
41:23plug in
41:24to what we do,
41:25it's going to cost you.
41:27But,
41:28I'm willing
41:31to put more money in
41:32if you need it.
41:33Okay.
41:34Because if you're going
41:35to do it properly,
41:35you are going to need it.
41:36Mm-hmm.
41:37Right?
41:39So,
41:40I would give you
41:4330,000
41:46for 25%.
41:49On top of that,
41:50I'd be willing
41:51to give you
41:52a credit line
41:52of anything,
41:5325,000
41:53or whatever you need
41:54to grow the business.
41:56Okay.
41:59And
42:02so,
42:03thank you so,
42:04so much
42:04for your offers.
42:08Deborah,
42:09I'd love to accept
42:10your offer.
42:10To be fair,
42:11you'd be mad not to.
42:12I would be mad not to.
42:13Yeah.
42:14Thank you so much.
42:15I am so pleased
42:16to see how much
42:17I wanted it.
42:18In a clash
42:18of the business titans,
42:20Deborah Meaden
42:21sees off
42:22fashion supremo
42:23to Casulliman's
42:24rival bid.
42:25Congratulations,
42:26you've got a great partner.
42:27Thank you, guys.
42:28See you later.
42:29And Sam exits the den
42:31with double the money
42:32he came for
42:33and the business partner
42:35of his dreams.
42:37I honestly
42:38can't quite believe it.
42:40The fact that
42:40Deborah offered
42:41more than I'd even
42:42asked for,
42:44I was honestly amazed.
42:45I love that we've got
42:46another really
42:47mission-aligned
42:48member of the team.
42:50I made an ethical offer
42:52for an ethical
42:53investment.
42:54I don't need
42:55to take a huge
42:56sum of junk
42:56of that.
42:57I want that to happen.
42:59Yes.
42:59I think you're
43:01the right person
43:02for this Deborah.
43:16My name is
43:17Ivor Patterson.
43:18This is my son
43:19Eugene Patterson
43:20and we're from
43:21Birmingham.
43:22The Dragons.
43:24Here they are,
43:25here they are.
43:26I can't believe
43:27actually, yeah.
43:28This is your time
43:29to experience this.
43:31Yeah.
43:32I like working
43:32with my dad
43:33because he's
43:34a really good
43:35role model
43:37and that's something
43:38and that's something
43:38you need
43:38as a son.
43:42Going into
43:43Dragon's Den
43:43is something
43:44I've dreamed about
43:45from a young age
43:47so we're really
43:48going to embrace it,
43:50be our true
43:50authentic self
43:51and hopefully
43:53and hopefully
43:53get a few
43:54dragons.
43:55Yeah.
44:06Picture this.
44:07You're sat here today
44:08in back-to-back pictures.
44:10You're looking for something
44:11to leave you feeling
44:12rejuvenated,
44:13reinvented
44:14but most importantly
44:15revived.
44:16My name's
44:17Eugene Patterson,
44:18the father.
44:19And my name's
44:20Ivor Patterson,
44:21the son.
44:22I'm only joking.
44:23To be fair,
44:24you know,
44:25he's joking
44:25but sometimes
44:26I do feel like
44:27the son
44:27but in a positive way.
44:28We're here today
44:29to ask for £50,000
44:30in exchange
44:31for 15% equity
44:33in our business
44:34Revives Drinks,
44:35a brand on a mission
44:37to make hydration
44:38with heritage.
44:40Growing up,
44:40I watched my father
44:41make hibiscus tea
44:42in our very own kitchen.
44:44Fast forward years,
44:45I went backpacking
44:46around Southeast Asia
44:47where I rediscovered
44:48my father's
44:48hibiscus tea recipe
44:49and other functional
44:51botanical ingredients
44:52such as acai berry
44:53and guana
44:54and I knew
44:55at this point
44:56potentially one day
44:57we could create
44:57something special.
44:59Well, there's one problem.
45:00My drink had a lot of sugar.
45:02I wanted to get that,
45:04come out with a healthy drink
45:05especially that
45:06we was going through
45:07a pandemic at the time.
45:08I then returned
45:09from my travels
45:10in the heights of the pandemic
45:11and started to reimagine
45:12my father's hibiscus tea recipe
45:14by making a lightly sparkling
45:16refreshing beverage
45:17that is made with
45:18natural derived ingredients
45:20zero sugar
45:21less than 10 calories per can
45:23without compromising
45:24on taste and tradition.
45:26We are listed now
45:28in Holland and Barrett
45:29Ocado
45:29and also internationally
45:31in Dubai
45:32Weigh Trolls and Spinneys
45:33We've had an 18 months
45:35listing with a co-op
45:36we've had a trial listing
45:37with Virgin Atlantic
45:38and we also got on to
45:41the Sainsbury's
45:42Accelerator Scheme
45:43where they invested
45:4447k
45:46equity free
45:47to help us pivot
45:49to this new brand
45:50and make us retail ready.
45:52We'd love a dragon
45:53to come on board
45:54with us today
45:54to help support
45:55our existing retail listings
45:57and fulfil orders
45:58to expand from our core range
46:01into new product development
46:02such as powders
46:03and latterly
46:04to be mentored
46:05and nurtured
46:06by the fantastic five
46:07sat in front of us
46:08here today.
46:11A range of soft drinks
46:14infused with functional botanicals
46:16is the proposition
46:17from Ivor
46:18and Eugene Patterson.
46:20So here you have
46:22three flavours
46:23so the raspberry and acai
46:25peach and hibiscus
46:26and passion for it
46:27and ginger.
46:28Great, thank you.
46:29The duo are seeking
46:30£50,000.
46:32Lovely, thank you very much.
46:34In return
46:35for a 15% share
46:37in their family business.
46:39Raspberry's the best seller.
46:43Pitching may be thirsty work.
46:46I could do with one now
46:47after that.
46:49But can the entrepreneurs
46:51behind these fizzy drinks
46:53sparkle in the den?
46:59Eugene, Ivor.
47:00Hello.
47:01Pleasure to meet you.
47:04I just had that one.
47:06The raspberry one
47:08and acai.
47:09Really lovely.
47:12So Ivor,
47:13what's your background?
47:14I've done quite a bit
47:16in my time.
47:17I started my career
47:19in the law courts.
47:20I work as a judge's clerk.
47:22Move from there
47:22into banking.
47:23Making sure that
47:24any customers
47:24that get onboarded
47:25are not committing
47:26anti-money laundering
47:27or anything like that.
47:28And is that what you do now?
47:29Yeah, I do it
47:30about three days a week.
47:31That's what I do.
47:33And Eugene,
47:34tell us about
47:34your journey so far.
47:36Yeah, so previously
47:37I worked for Eon,
47:39the energy company.
47:41But I've always,
47:42from a young age,
47:43wanted to be
47:44an entrepreneur.
47:46My dad's always
47:47instilled that in me.
47:48But growing up,
47:49I didn't really see
47:50many role models
47:52on television
47:53other than
47:54Levi Roots
47:55and obviously now
47:56Stephen.
47:58So I think
48:00I always wanted
48:01to prove to myself
48:02one day I could be
48:03an innovator
48:03and be a role model.
48:04Well, Eugene,
48:05you're proving that
48:06and it's great
48:07that you've got
48:08some great inspiration
48:09as well.
48:10What have you done
48:11in the last 12 months?
48:12How big is this business today?
48:14And then what's your plans
48:15to make it bigger?
48:17Yeah, so in the last 12 months
48:19we've done a revenue
48:20of $73,000
48:22and a net loss
48:23of $27,000.
48:25OK.
48:26And this year,
48:27what's your forecast?
48:28The next 12 months
48:29we're forecasting
48:30to do $263,000
48:32in revenue
48:33and a net of $36,000.
48:37How is that going to happen?
48:39So we've got some
48:40real exciting plans
48:42with new product development
48:43in particular.
48:45So the powders.
48:46So we've actually
48:47looked into the market.
48:48It's a lot cheaper
48:50to ship powders
48:52through a letterbox
48:52through a D2C option.
48:54What do you mean
48:54by the powders?
48:55We're talking about
48:57cocoa and moringa
48:59and hibiscus latte.
49:01So we're trying
49:01to take advantage
49:02of the superfoods
49:03in a hot drink form.
49:04You think that's
49:05high growth,
49:06high margin?
49:08OK.
49:10Hi, guys.
49:12One of the things
49:12I couldn't quite figure out
49:13as I was looking
49:14at the product
49:14was what category
49:15you're playing in
49:16because it says energize
49:18but then it also
49:18says hydration
49:20and so which one
49:22are you aiming at
49:23because they're
49:23very, very different markets.
49:25Better for you,
49:26hydration market.
49:27OK.
49:28Because this one
49:29says immunity as well.
49:30Yes.
49:31So I was thinking
49:31maybe it's a health product
49:32but then hydration, energy.
49:33We've realized
49:35through consumer research
49:37that consumers
49:37often buy
49:38our need state.
49:40So they buy
49:41if they're stressed,
49:42fatigued
49:43or need natural energy
49:44in the functional drink space.
49:46We didn't want
49:47to limit ourselves
49:47to just being
49:48an energy drink
49:49or an immunity drink.
49:51We wanted to provide
49:53a cluster of products
49:54that cater to certain
49:56need states
49:56of the customer
49:57at the time.
49:58I think that might
49:59be a mistake.
50:02I invest in maybe
50:04one of the fastest
50:04growing energy drinks
50:05in probably Europe
50:07and I also invest
50:08in probably one
50:09of the fastest
50:09growing hydration drinks
50:11and the reason
50:12both of those
50:12have been able
50:13to break through
50:13in such a clustered market
50:15is they were incredibly
50:16narrow about the need state
50:18which meant that
50:19all of their marketing
50:20made sense.
50:21you knew exactly
50:22who it was for
50:23and exactly what problem
50:23it would solve for you.
50:24When you go wide
50:26because you've tried
50:26to hit a collection
50:28of need states
50:30or use cases
50:31I almost don't know
50:32who it's for.
50:34Okay.
50:36So that's my,
50:37yeah,
50:38but fixable.
50:42This is such
50:44a brutally tough
50:45industry you're entering.
50:47It's a bit like
50:48London Underground
50:49in rush hour.
50:51It's,
50:51I mean,
50:52it's tough.
50:53You're recognising
50:54how hard it is
50:55because now you're
50:56moving to powders.
50:57So you're,
50:57what happens here
50:58typically then
50:59is you've got now
51:00a complete lack of focus
51:01in the business
51:02being really open with you.
51:04I'm sad to say that
51:05I think you're really,
51:06really up against it here.
51:08I agree.
51:09The market is really,
51:10really saturated.
51:11We have been
51:12given confidence
51:14from Holland and Barrett
51:15to bring out powders
51:16as well.
51:17So it's not purely based
51:18on what's trying
51:19to move away
51:20from the core offering
51:22which is my dad's drink.
51:24We still think
51:24there's a market there
51:25and people love our drinks.
51:27But the thing is
51:29to build a brand
51:29you have to,
51:30it has to resonate
51:31with the public
51:32or the people
51:33that are embracing
51:33the brand.
51:35So what is your why?
51:36What do you stand for?
51:38We stand for
51:41heritage
51:41and also we have
51:43strong ethics
51:44in terms of
51:45making sure
51:46we don't,
51:48we move away
51:49from sugar
51:50in particular.
51:50Now how do I,
51:52how do I know
51:53that from that?
51:56Immunity.
52:00Are you getting
52:00the point though?
52:01Are you seeing
52:02what we're doing here?
52:03Yeah.
52:04Yeah, so
52:06we know
52:07we've got to do more
52:08in terms of marketing.
52:09We've got to be willing
52:10to annoy 80%
52:11of the competition.
52:13Did you take that
52:14from my book?
52:14No.
52:15Yeah.
52:16It was about to say
52:17no anyway.
52:18Yeah.
52:25Look, it's great.
52:26This is great.
52:27It's great.
52:27It's great that you've
52:28got the passion
52:29to start a business
52:31but it's,
52:31it's brutally tough.
52:33It's just got to be better
52:35and you do need
52:36to go and be focused
52:38and be laser focused.
52:39You know,
52:40this is a,
52:40a fruit filled
52:42hydration drink,
52:43you know,
52:44or whatever it is.
52:45It has to be something.
52:46You have to say
52:47what it does on the tin
52:47and then go for that
52:48and you build the brand
52:49from there.
52:50But as an investment
52:51right at this moment
52:52it's,
52:52it's not something
52:53I can invest in
52:53so I'm going to say
52:54that I'm out.
52:55But I wish you
52:56every bit of success.
53:01Hi.
53:02Um,
53:03I'm a brand person
53:04so I've been sat here
53:05and I wish at the end
53:06I could have been like
53:07this is your purpose,
53:08this is the one line
53:09you need to be saying
53:09and I'm still
53:11struggling to see it
53:12but keep going
53:13because you're amazing
53:14and you're both
53:15going to succeed
53:16but I am out.
53:17I wish you the best of luck.
53:21Eugene and I there.
53:22Um,
53:26you really have
53:28stepped up well today.
53:31However,
53:32it's not an investment
53:33that I can see
53:34at least getting my money
53:36back for at least
53:37five years or more
53:38and you're going to need
53:38a lot more money.
53:39I think eventually
53:40you're probably going to need
53:41over a million pounds
53:42to create a brand.
53:43Definitely.
53:44Yep.
53:45And that journey
53:47to me
53:47is a little bit
53:49further than I want to go.
53:51So for that reason
53:52I'm out.
53:53Thanks, Tuka.
53:59Guys, I'm going to tell you
54:00where I am.
54:01I think you're great
54:02but this,
54:03which is what you presented today,
54:05I'm afraid for me
54:06isn't an investment.
54:09so I'm very sorry
54:11I'm out.
54:12Thanks, Debra.
54:18Um, I hope you're proud
54:19of yourself, Eugene.
54:21I hope you are.
54:23Um, yeah,
54:24I mean,
54:25it's been a pleasure
54:26to be here
54:28with my dad today.
54:30Um,
54:30this is the moment
54:31I wanted to cherish with him.
54:32Um,
54:33you know,
54:34last year was,
54:35I don't want to get you off,
54:36very difficult year.
54:38Um,
54:39but,
54:40yeah,
54:40I'm just happy
54:41to be here with him
54:42and you've done everything
54:43we possibly can.
54:44We're really good
54:44at taking feedback
54:45and advice.
54:46We've managed to open up
54:47all of these doors
54:48as well
54:49and we've proven,
54:50you know,
54:51when we put our mind
54:52to something,
54:53we can do it.
54:55With the right,
54:56with the right mentoring,
54:58with the right coaching,
54:59trust me,
55:00I can do this.
55:01I can make,
55:02with the right focus,
55:03I can make this
55:04a real success.
55:06I genuinely believe that
55:07everything I've done
55:08in my life so far.
55:10I am,
55:11I can't get away
55:12from how much
55:14I relate to you
55:15in so many ways.
55:16I relate to being
55:17a young kid
55:18who didn't have
55:18many role models.
55:19Yeah.
55:20And I think
55:21what life has presented
55:22me with today
55:23is an opportunity
55:24to pay that forward
55:25in some degree.
55:27I think the business
55:28is a long way
55:29away from where
55:30it needs to be.
55:31But I think that
55:33your tenacity
55:34and your hard work
55:36deserve a chance.
55:38So I would love
55:39to give you that chance.
55:40So I'm going to make
55:41you an offer.
55:46Get us all off.
55:49Come here, mate.
55:51Well done.
55:52I'm so proud of you.
55:53I'm so proud of you.
55:54I can see how much
55:55this meant to you as well.
55:56I can see it's under the surface.
55:58My dad had a heart attack
56:00last year
56:02and it's my uncle's
56:04memorial today
56:05so he lost
56:06two of his brothers
56:07and it was a really
56:09hard year for him
56:10and this means a lot
56:12just being stood here
56:13with him today
56:13and that's why
56:15it's really emotional.
56:17I'm sorry.
56:18Don't ever decide
56:19for crying.
56:19Never apologise
56:20for being emotional.
56:21Eugene, you both
56:23deserve it
56:24but you deserve it
56:25for your tenacity
56:26and everything you've done
56:27so I am going to
56:27make you an offer.
56:29You've asked for £50,000
56:30for 15%
56:33and that is exactly
56:34what I'm going to offer you.
56:37Yes, I felt the need.
56:39Very happy.
56:40Hang on, what's the answer?
56:41What a big about it?
56:42Nothing to think about.
56:53It's been a rollercoaster
56:56but they leave the den
56:57with a pledge
56:58of £50,000
57:07and the endorsement
57:09of a dragon
57:10with serious
57:11soft drinks pedigree.
57:14I can't believe it.
57:15I feel quite emotional.
57:17I feel quite emotional.
57:18I don't really know
57:18what to say
57:19but yeah, no.
57:20You could feel
57:21the hunger
57:23for an opportunity
57:25and I can relate
57:26to that a lot
57:27so yeah.
57:30It's a massive deal.
57:33We'll celebrate
57:35maybe not today
57:38because it's quite emotional
57:39but tomorrow
57:41definitely.
57:51next time.
57:52Cheers.
57:53Cheers, Deborah.
57:54So much of your journey
57:55resonates so deeply
57:56with how I started.
57:57None of these guys
57:58could ever, ever, ever
58:00have a conversation
58:01without a bit of BS.
58:02I just came out
58:03of being your worst nightmare.
58:05I'm about to go back in again.
58:06Sorry, I probably
58:07didn't explain myself very well.
58:08No, you didn't
58:09because that doesn't work.
58:10That was the fastest
58:11I've ever seen
58:11an entrepreneur
58:12accept an offer.
58:12You really keep looking
58:13at Deborah
58:14as if I love you, Deborah.
58:15I'm glad you said that.
58:17I'll give you
58:18ten for trying.
58:19Okay.
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