00:00Airlines use sophisticated data tracking to adjust dynamic ticket prices in real time.
00:05Travel sites can use device APIs to estimate battery levels,
00:10a practice researched for dynamic pricing.
00:12While airlines deny using battery levels,
00:15algorithms track cookies and browsing frequency to surge prices.
00:19While airlines deny using battery levels to set fares,
00:23dynamic pricing algorithms track search frequency and browser cookies
00:27to adjust ticket prices in real time.
00:29While airlines deny using battery levels to hike prices,
00:33studies show tracking cookies and search history can dynamically adjust fares.
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