00:26다음 영상에서 만나요
00:301.6 trillion won in orders, pushing its annual order target past expectations.
00:37It's Tuesday, September 15th.
00:39Let's take a look at a key development in Korea's industry sector.
00:42Samsung's refurbished phone push targets markets where Apple has been gaining ground with cheaper iPhone models.
00:48That competition is intensifying as both companies chase price-sensitive buyers in China, the Middle East, and India.
00:55Here's what the numbers show.
00:56Samsung is expanding both its Galaxy A lineup and refurbished S26 sales across China, the Middle East, and India, according
01:04to today's industry page.
01:05The company is targeting the number one position in the mid-range smartphone segment in those markets.
01:11Separately, Samsung Heavy Industries secured an additional 1.6 trillion won in new orders, pushing this year's total order intake
01:19past its original target.
01:20So what does this mean for global supply chain managers watching Korea's tech sector?
01:24Earlier, we said Samsung is targeting Apple directly with refurbished phones.
01:29Here's what that actually means for you.
01:31Using refurbished devices to compete on price lets Samsung defend its mid-range market share in emerging markets without discounting
01:38its flagship lineup.
01:40That strategy could matter most in markets where Apple has been quietly gaining share through cheaper iPhone models.
01:45Three things to watch.
01:47First, whether Samsung's refurbished phone push measurably slows Apple's momentum in China, India, and the Middle East.
01:54Second, updated mid-range market share figures once the strategy rolls out further.
01:59Third, whether Samsung Heavy Industries raises its full-year order target again after topping 1.6 trillion won.
02:07That's today's AI Prism, Industry Daily.
02:09This episode was produced with AI Assistants based on Seoul Economic Daily reporting and reviewed by a human editor.
02:17AI Prism is a Juan Ifra award-winning series.
02:19We'll be back tomorrow.
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