00:01Most breakthrough ideas do sound ridiculous at first, even to the people closest to you.
00:09What about customized shampoo? Terrible margins.
00:12Dog food online? Heavy.
00:15Movies? Mail delivery movies and no late fees.
00:21That'll never work.
00:25Replay.com. Sounds like sports highlights.
00:28Kibble? Dog food. Your turn.
00:32Direct video. Net-flix? Say that again?
00:38Netflix.
00:39Internet plus movies. DVD delivery to your home.
00:42People like going to video stores. People hate their late fees.
00:46Late fees are where the money is.
00:48At first we thought we were renting movies.
00:51But really, we were changing behavior.
01:04Orders came in. And the system kept moving.
01:09Every order felt small.
01:14Until it wasn't.
01:17We're open to acquisition.
01:19How much?
01:2050 million.
01:32I feel different than I expected.
01:37It's not the end.
01:40Okay, no late fee.
01:42What if they keep it?
01:45I'll figure it out.
01:47I'll see you later.
01:47Good luck.
01:49It's not the end.
01:50I'll read the end.
01:51You're good.
01:52I'll be back.
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