00:03Once you've been to the moon, where do you go next?
00:08Back to work.
00:14You start with the chip.
00:16You engineer a new CPU core.
00:19You engineer a new GPU core.
00:21You add a second neural engine.
00:23Now you've just doubled the compute power.
00:26Push graphics up to 40% faster.
00:29Unlocked Siri AI.
00:32And built the fastest chip ever put in an iPhone.
00:36But there's a catch.
00:38More power creates more heat.
00:41So you give the vapor chamber three times more surface area.
00:44Because a bigger vapor chamber cools the chip.
00:47A cooler chip creates a more efficient chip.
00:50A more efficient chip uses less battery.
00:54A battery that works less, lasts longer.
00:57The longest battery life in iPhone history.
01:05Next, you strengthen it.
01:07And test it.
01:09For wherever you need to take it.
01:11Then you ask, what's next for the camera system?
01:15You want to improve low light photography and depth of field.
01:18So you design and prototype until you've just invented the first variable aperture on an iPhone.
01:26A variable aperture that automatically adjusts in any lighting condition.
01:31And improves sharpness throughout a scene.
01:34You also want to give photographers more creative control.
01:37So you add pro controls.
01:40Allowing them to quickly set aperture, shutter speed, and the color balance of an image.
01:46And because you have the most powerful chip ever put in an iPhone, you can push the camera even further.
01:54You can shoot time lapse in 4K with high dynamic range.
01:59You can apply cinematic mode to a regular video, even after you've shot it.
02:06You can customize texture and grain with photographic styles.
02:16Now you've just created a camera system so intelligent and so capable, that photographers and filmmakers can reach new levels
02:23of creativity.
02:34A chip built for AI that runs faster than ever, a battery that lasts longer than ever, the most intelligent
02:42pro camera system ever.
02:44This is what happens when you go to the moon, come back, and ask, what's next?
02:54A chip 1
02:57Gracias.
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