00:00In 1982, 23 women made history in French rugby by playing the first international match ever.
00:10Yet, because they were women, they were forbidden to play with the French rooster,
00:16an honor all French national teams have in common.
00:30Renault and FFR present The Forgotten Rooster.
00:35Sponsor is not just a guy putting his logo on a short.
00:40We always try to have a social responsibility.
00:44For 44 years, no one told this story.
00:48Until Renault turned it into a campaign and a full documentary aired on national television.
00:56Once this injustice was known by all, it was time to fix it.
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01:33Renault was the only company able to dare to do that,
01:35and the French Federation was the only Federation able to dare to correct this.
01:40It didn't just move the rugby world.
01:43It became a national conversation that even reached the very top.
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01:52Their story led to another change.
01:56The Federation waived all membership fees for young girls.
02:00So for years, we lost, but today we won.
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