00:00I'd like you to talk a little about your presence at the event, the role you're playing here.
00:05What do you think of the weather so far?
00:08Look, I think these events are sensational, because I'm from a certain period.
00:14We're talking about a certain era, and my son says, "Mom, this makes you seem very old."
00:19So, I come from a time when women had to fight hard to be here on the field.
00:25And they were not welcome, they were not well-regarded.
00:28So, when I participate in events like that, which were also organized for them, I feel super flattered.
00:35And seeing that not only me, but other girls who played professional soccer in the past, right?
00:41We're there with Nil, Rô, Deva, and Lu, who also went through a lot of tough times there.
00:48Behind, right?
00:49To see this movement in women's football.
00:52In an event that's about marketing, in an event that's not just for people who play soccer.
00:56So, bringing women into the sport, a sport that has never been well regarded among women.
01:03So, it's spectacular.
01:05And me, I'll become the aunt of the group, because I have osteoarthritis in my knee.
01:09So, my knee, it's midday.
01:12I said, today I'm going to be the coach.
01:14And I told them, I want a goal from each of you, it's a little heart for me.
01:18I call upon the Deva.
01:20I think it's really cool, really great, because it's been a while, right?
01:22That we stopped playing professionally.
01:26It reminds us of when we used to play, because we used to play a lot, right?
01:32Today we're just playing around.
01:33And I think it's very important to include women in this championship, right?
01:37Even more so when you consider the woman's goal to be worth double.
01:41This is much more than that, and this is also very important.
01:44It's an added value.
01:46And I think the most important thing is for us to bring out the essence of women's football.
01:50So, we represent that, right?
01:52The struggle, the determination, the overcoming, right?
01:56After all the work we've done over many years, to be able to celebrate together today.
02:02That's very rewarding.
02:05And it's also an honor to be here with the three of them, four of them with me.
02:09Former players, at this great event that is happening for us, for women and for men.
02:19And we're going to score goals, which is what we know how to do.
02:24It's also very rewarding to be here with the girls.
02:29Back in the beginning, when Luana was 12 years old, and today we're meeting her again here.
02:33For me, it's been really great having her, Deva, Roseli, my godmother, right?
02:38She became my godmother, and that was also a great thing that football gave me.
02:42So, for me, today has been very good.
02:45Very happy about the event.
02:47The media group deserves a huge congratulations.
02:49The event is flawless.
02:51Wow, so many people!
02:52I think that's the goal, the connection.
02:54I think it's one of the best tools on the market for connectivity, you know?
02:58We're here to explore an idea, to reconnect with people who worked with us at other agencies,
03:01other vehicles, other customers.
03:04And there's an incredible opportunity here for us to get together, have fun, laugh, and also play some good soccer.
03:12Guys, this year, MediasCamp 2026, one of our biggest editions.
03:17We have 11 sponsors.
03:19This event brings together all the agencies, the 16 best agencies in Brazil,
03:24major agencies in Brazil.
03:26We have 750 people here.
03:29If you look around, there are almost 800 people here today, actually.
03:31MediasCamp is a very important event for our sector, for our category.
03:36We say within the media group that MediasCamp is the product,
03:40the most democratic event we have within the media group,
03:43Because it involves everyone from the intern to the VP.
03:45He is very important for integration.
03:47When we talk about football, it's a super relaxed atmosphere.
03:51It's different from being in a meeting room.
03:52You can have that close relationship with colleagues, friends, vehicles, and clients.
03:57So, we have this whole mix of factors here within the championship.
04:01It's extremely important that Lance is here at this moment.
04:04which is a celebration of advertising agencies,
04:08where they participate in a major championship.
04:13Today is the opening day of the tournament, but in reality, the big celebration doesn't stop here.
04:18It continues until December and Lance, having sports in its DNA,
04:23I couldn't miss attending and supporting this event.
04:28Lance is a media outlet, Lance is a vehicle, Lance is sports.
04:32Next year, at 30 years old, the Women's State World Cup, the Pan-American Games.
04:38And we are here together with the Advertising Market showing our support,
04:41Because, let's remember, we are also valued by the advertising market with their ads.
04:46So, congratulations to the media group and congratulations to Lance.
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